Introduction
A strong culture is critical to attract, engage and retain top talent. Recognition is a key strategy HR leaders can implement to increase engagement and motivation among employees. We welcomed Kevin Fernando, the Head of Growth Marketing at Guusto, an HR software platform that helps organizations reward and recognize their employees, with a focus on creating better cultures. Kevin dives into the channels that drive traffic from content marketing to referrals to paid investment in software comparison portals like G Two and Capterra. With the main goal of helping organizations really learn about recognizing their employees, Kevin helps us understand the power of a reward system and reviews in encouraging business growth. With over 2500 reviews Kevin gives us tips for driving a reward system and encouraging reviews while acknowledging the importance of their website in driving conversions.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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