Introduction
What makes a business successful? The people. We welcomed, Madeline Enos, Marketing Director to dive into Included, an end-to-end people analytics tool powered by AI. Included helps companies hire and retain diverse talent by empowering a people-first culture. Madeline dives into their customer acquisition channels which include word-of-mouth referrals, thought leadership content, and social media while going through a website redesign to improve the user experience. Madeline shares the advice she’s learned over the years that has helped her succeed in and transition from corporate marketing to startup marketing. You must learn to wear many hats, from focusing on SEO to live events and even field marketing. Madeline reminds us that maximizing learning opportunities is essential to continue growing as a marketer, and that mentorship is key to gaining the skills and knowledge you need.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.
