Scaling Success: Mastering Client Acquisition with Growth Marketing | Interview with Steve O’Neil from Konfir

Introduction

Administrative backlogs and inefficiencies can become quite a burden, often having a domino effect on the rest of your business operations. So Konfir securely removes that administrative burden companies face when requesting or completing employment verifications. Konfir is a verification of employment and income validation platform that benefits consumers by reducing the time-consuming and manual processes of background checks for job seekers, car buyers, and mortgage applicants. Head of Growth, Steve O’Neil gives us insight into the audience they serve best while mastering client acquisition. Through early collaborations with some early adopters, they have successfully established their reputation, in combination with a high profile on LinkedIn. As the Head of Growth at Confer, Steve discusses the evolving role of the website in the buyer’s journey, and how they have gained traction and adoption rates within its existing client base.