Introduction
Artificial intelligence combined with human intelligence means efficiency, simplification, and productivity. Prodigal is a B2B SaaS company that focuses on bringing artificial intelligence to the financial services equation. Jennifer Durishin, Head of Marketing, helps us understand the three software products that they deliver to buyers in the consumer finance industry to make every agent a top performer, get more done with fewer people, and cut complaints and compliance risk. In an industry that is highly regulated, Jennifer helps us understand their growth channels. Although most business is conducted over the phone Jennifer and the team are eager to leverage events and ABM (account-based marketing) to acquire customers. The website is seen as valuable real estate and Prodigal is currently undergoing a brand refresh to simplify and humanize messaging. The goal is to engage potential customers and help them understand what the company does and why they should care.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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