Introduction
Is it possible? Software supply chain security and CI/CD security that’s effective and easy? Arnica is a software supply chain security tool that focuses on eliminating supply chain risk within development environments. The Head of Growth, Simon Wenet discusses how Arnica aims to empower security and DevOps teams to solve problems of scale that arise when the development team grows. But how do they reach their audience? Simon gives us insight. Arnica primarily focuses on educating and creating thought leadership around software supply chain risks through their blog and participation in industry conferences. The website plays the role of an educator, as they communicate their approach to solving problems in a novel, non-disruptive way while eliminating risks from the environment. Simon acknowledges the challenges they face in communicating with different buyer personas involved in software development. But with a focus on speaking to the problems that exist and making it easy for each party to accomplish their requirements, the team feels successful with the role of their website.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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