Driving Growth and Engaging Audiences with Personalized Video Marketing | Interview with Carolyn Murdock Emory from Gan.ai

Introduction

Delight your customers with the help of studio-quality video personalization. Gan.ai helps generate millions of hyper-customized videos with the help of their studio-quality AI video personalization software. Carolyn Murdock Emory, Head of Growth helps us understand Gan ai’s technology and how it allows users to create customized videos by modifying variables within the speech, such as names, locations, and product recommendations. Marketers benefit from higher conversion rates and cost savings, while consumers enjoy personalized videos that create a sense of delight. Gan.ai leverages word-of-mouth and organic social media to generate buzz. Gan.ai’s website plays a crucial role in the customer journey, providing information about clients, demonstrating product examples, and offering interactive demos where users can experience personalized videos firsthand. While the website is generally effective, Gan.ai aims to enhance its accessibility and ensure that visitors are aware of the various offerings, such as audio sync and lip sync options.