Sustainable Growth and Navigating the Customer Journey to Thrive in a Changing World | Interview with Ari Block from Think Studios

Introduction

Growth can be exponential but it doesn’t mean anything if it’s not sustainable. Ari Block, a Journalist, Public Speaker, Mentor, and Founder joins us to discuss his venture studio, Think, and one of their new initiatives, Emma’s Magical Garden. Emma’s Magical Garden aims to address the problem of children not eating healthy food and explores the concept of nutritional deserts. Ari emphasizes that their target customers are kids, the next generation, who are trying to navigate their relationship with healthy food in a world filled with cheap and appealing junk food options. Ari dives into their strategic approach to marketing, viewing growth as a crucial aspect of any business or venture. He believes that growth should be strategic and sustainable, rather than solely focused on rapid expansion. He emphasizes the importance of understanding the customer journey and tailoring marketing efforts accordingly. He acknowledges the challenges of reaching and engaging with their target audience of children and highlights the significance of using social media platforms to connect with them effectively. Ari’s approach involves a deep understanding of the market, the needs of its customers, and the use of innovative and impactful marketing strategies to drive sustainable growth for his ventures.