Generating Enthusiastic Advocates and Fostering Industry Connections for Growth | Interview with Shannon McClennan-Taylor from StellarAlgo

Introduction

Fans are the lifeblood of any passion, the driving force that transforms mere hobbies into cultural phenomena. StellarAlgo helps sports and entertainment properties, and their partners, build lasting relationships with the most passionate customers on earth. Shannon McClennan-Taylor, Marketing Manager joins us to explore their customer cloud platform for the sports and entertainment industry. StellarAlgo helps sports and entertainment properties understand and engage with fans through data analytics, focusing on the digital fan base that doesn’t attend venues but still contributes to the fan experience through various channels. Satisfied customers often become enthusiastic advocates, introducing the platform to new teams and leagues as they transition roles. Complementing this strategy, StellarAlgo maintains an active presence on social media, particularly LinkedIn, using it to share success stories and informative infographics that drive traffic to their website. Additionally, webinars play a pivotal role, allowing them to showcase expertise and foster industry connections, positioning them as thought leaders while expanding their reach and impact. This holistic approach reflects their commitment to helping teams and leagues understand and engage with their fans through data analytics, ultimately maximizing fan engagement and revenue across the entire fan journey.