Refining Messaging to Attract and Convert Potential Clients Effectively | Interview with Dan Roach from OnSecurity

Introduction

In today’s fast-evolving digital landscape, it’s imperative to proactively find and fix the security issues that modern cyber-criminals relentlessly prey on. OnSecurity helps you do just that with their single platform that helps you find and fix those security issues. Dan Roach, Head of Growth gives us more insight into their specialization in penetration testing, vulnerability scanning, threat intelligence, and security awareness. Dan discusses their mission to unite various cybersecurity platforms, allowing clients to consolidate their security tech stack. They primarily serve agile tech companies, startups, and scale-ups with significant IT estates needing secure web and mobile apps for clients or compliance requirements. Dan explains that the driving force behind adopting their services varies by organization size, with CTOs often pushing for secure tech stacks in startups and heads of development or IT taking the lead in larger companies. They also discuss their transition from an inbound marketing approach to a product-led growth strategy, leveraging vulnerability scanning as a gateway to their high-ticket penetration testing services. Dan touches on website optimization, technical improvements, and the ongoing need for refining messaging to attract and convert potential clients effectively.