Diversifying Customer Acquisition and Prioritizing Quality Interactions | Interview with Jake Madoff from Sealed

Introduction

In an era where sustainability and energy efficiency are paramount, it has become increasingly crucial to address the pressing issue of stopping home energy waste and electrifying every home. Sealed is a full-service partner for home energy upgrades. Jake Madoff, Senior Growth Marketing Manager gives us more insight into Sealed; offering services such as insulation, HVAC upgrades, and smart home technology to make homes more comfortable and energy-efficient. Their primary clientele consists of homeowners in the northeastern United States, with plans to expand into Chicago, Wisconsin, and Maryland. To attract and engage their target audience, Sealed leverages a multi-pronged approach, where their top customer acquisition channels are Meta (Facebook and Instagram) and Google Search, both of which provide a significant volume of leads. Sealed’s engagement on YouTube has proven effective, offering direct response campaigns that ensure high-quality interactions with potential customers. Their marketing strategy isn’t confined to the largest platforms alone; they’ve also experimented with smaller channels such as Nextdoor, showcasing a commitment to exploring various avenues for customer acquisition. Jake discusses the strengths of their website, which provides detailed information about their services but acknowledges the need to distribute this information more effectively along the customer journey.