Crafting A Unique and Tailored Sales Journey: Turning Leads into Loyal Customers | Interview with Joshua Odigie from Flexeserve

Introduction

The sheer comfort of a hot, steaming meal is one of life’s greatest pleasures. Flexeserve makes sure to provide those perfectly warm, comforting meals. Joshua Odigie, Marketing Manager discusses their innovative technology and services. Flexeserve manufactures hot-holding units for various businesses, including retailers, restaurants, and venues. They’ve been around for over 60 years, with a focus on heated display units, and recently won a Queen’s Award for innovation. Joshua also talks about their new product, Flexeserve Connect, a cloud-enabled interconnectivity platform that allows users to monitor and control their hot-holding units remotely.  Their client acquisition and growth strategies are multi-faceted and dynamic. They have leveraged various channels, including outbound marketing via platforms like LinkedIn, as well as participation in international exhibitions and events. Through proactive engagement and content sharing on LinkedIn, they have seen a remarkable increase in their followers. They’ve invested substantial time and resources in revamping their website to offer a seamless user experience and make it an effective sales tool. They view their website not merely as an information conduit but as a means to craft a unique and tailored sales journey for every visitor, turning potential leads into future customers. They continually work to enhance this online platform to ensure it remains a central hub for their client acquisition and growth strategies.