Bridging the Gap Between Business and Consumer Data to Reach Your Audience | Interview with Chris Matty from Versium

Introduction

In an era defined by ever-changing consumer preferences and the dynamic digital marketplace, the need to embrace modern strategies for audience building and targeting is essential when seeking to thrive and succeed. Versium is fueling marketing tools and services that help marketers. Chris Matty, Founder and Chief Revenue Officer discusses this data technology company that specializes in B2B and B2C identity graphics for marketing. Chris explains that they focus on fixing, enriching, and activating customer data to enhance marketing effectiveness. Their services cater to a wide range of industries, including both B2B and B2C markets, and businesses of all sizes, offering automated tools for efficient data deployment. Chris highlights the significance of reinforcing your message through multiple channels, emphasizing that this multifaceted marketing approach has the power to synchronize various channels for enhanced marketing effectiveness and return on investment. Versium’s unique strength lies in helping B2B marketers overcome the challenge of reaching their ideal customers within the digital ecosystem, where traditional consumer-focused platforms dominate. They achieve this by bridging the gap between business and consumer data, enabling them to reach up to 100% of their target audience in digital environments like Facebook and Google.