B2B Visitor detection
Identify companies visiting your website
Turn anonymous visitors into identifiable corporate profiles and understand which companies are interested in your offering for targeted ABM campaigns.
Trusted by the industry-leading partners
Struggling with B2B outreach?
Your sales strategy is missing key insights and losing B2B prospects
You don't have visibility into interested companies
If you can't identify which businesses are exploring your offerings, you’re blind to potential B2B opportunities, leaving sales to chase random leads instead of engaging interested companies.
Your outreach and follow-ups have poor results
Broad and unfocused outreach is ineffective. Without knowing which companies are already interested in you, your messaging lacks the tailored approach needed to drive meaningful conversations.
You can't prioritize high-intent prospects
Not knowing which companies have a high intent on your brand forces sales teams to spend time chasing low-value leads while missing out on ABM opportunities that could turn into easy-to-convert clients.
how to identify B2B visitors with pathmonk
Uncover the key decision-makers
for low-hanging-fruits
Your ideal customer is the one who's already looking for you.
Let our algorithm find valuable corporate information from visitors wandering around.
Discover how B2B visitors are interacting with your website
Powered by advanced corporate detection technology, Pathmonk identifies the businesses behind anonymous website traffic, giving you insights into the companies exploring your offerings.
By tracking visitor behavior, you’ll know exactly which pages they’re viewing and what they’re most interested in. This real-time visibility, powered by cutting-edge data analysis, provides your team with the upper hand in identifying potential opportunities that would otherwise go unnoticed.
Prioritize high-value corporate prospects for faster results
Not all website visitors are created equal. If 10 people from the same company are actively reviewing your services, that’s a clear indication of strong interest compared to a single visitor from another company.
With our technology, you can easily identify and prioritize these high-potential companies, allowing your sales team to focus their efforts where it matters most. This leads to faster sales cycles, improved efficiency, and ultimately, higher conversion rates.
Craft targeted ABM campaigns for high-intent prospects
Armed with insights about the companies visiting your site, you can create highly targeted account-based marketing campaigns. Tailor your messaging and outreach to align with the specific needs of those high-intent prospects who have already shown interest.
This personalized approach helps you connect with decision-makers more effectively and drive meaningful engagement.
Understand the real impact of personalizing your journey
Gain clear insights into how visitors engage with your website at every stage of their journey through our intuitive reports. From initial discovery to conversion, our advanced analytics offer a comprehensive view of each interaction, allowing you to really understand user behavior.
Understand which personalized experiences resonate most, identify content that drives action, and spot potential drop-offs to make smarter, data-driven decisions
Effortless plug-and-play installation and integrations
Our plug-and-play setup means you can get started in minutes without needing any technical know-how.
Your existing website data is all that’s needed. Once integrated, Pathmonk’s B2B identification add-on automatically reveals which companies are visiting your site. From there, you’ll get real-time insights that help you focus on high-potential prospects.
Cookieless technology for the highest-privacy compliance
We are completely cookieless, so our solutions are (and always will be) 100% compliant with privacy regulations.
Say goodbye to annoying cookie banners that frustrate your visitors’ experience, and to the hassle of implementing complex tracking tags.
Unlock B2b Growth with ai
How it works
1
Identify
We capture corporate information and analyze where your visitors come from.
2
Enrich
We match the company data identified with publicly available contact information.
3
Show results
We send the enriched behavioral data directly to your CRM or preferred outreach tools.
We've seen a 76% increase in lead conversions since using Pathmonk. Impressed with its ease of use, and ability to deploy experiments fast without requiring technical resources. A solid investment for any marketing team!
Customer Stories
The fastest-growing companies trust Pathmonk
How Thrive Learning lifted +117 high-ticket leads
How Lucid Green increased +100% demos booked
How Fusion ROI increased +100% contact form submissions
FAQ
Help &
Support
No, Pathmonk is designed to identify only the company or organization accessing your website, not individual visitors. It leverages network data and IP matching to recognize corporate networks rather than personal details. This means Pathmonk maintains user privacy, focusing on identifying B2B interest at a company level.
However, if a visitor actively fills out a form, subscribes, or provides personal details on your site, Pathmonk can then associate that information with the identified company. This enables more targeted follow-up, but only when the visitor has chosen to share their contact details. The feature is entirely compliant with privacy regulations and focuses on company insights to support B2B engagement without infringing on personal privacy.
Absolutely! Pathmonk offers customizable real-time notifications that can alert you whenever specific companies or high-potential leads visit your website.
These alerts allow for timely follow-up, helping your team prioritize outreach based on live visitor engagement. By knowing the moment a target company is on your site, your team can focus on the most engaged prospects, potentially improving conversion rates and creating a more seamless connection between your website visitors and your outreach efforts.
Yes, Pathmonk’s “Identify B2B Visitors” feature is fully compliant with privacy laws and regulations. Since it only identifies companies through corporate network data rather than individuals, it avoids personal data collection, ensuring the privacy of individual visitors. This approach aligns with major privacy standards such as GDPR and CCPA, which emphasize user consent and limit the handling of personal information.
Yes, Pathmonk includes a company scoring tag that helps prioritize companies based on their interest level. This scoring considers various factors such as visit frequency, time spent on key pages, depth of interaction, and specific pages viewed, allowing you to see which companies are showing the most interest in your offerings. High-scoring companies can be flagged for immediate follow-up, enabling your team to focus on the leads with the highest potential.
