What really makes people buy online | Interview with Raphael Paulin-Daigle

Introduction

Raphael is the founder of SplitBase, a conversion optimization agency, who helps high-growth ecommerce companies such as Kiehl’s, L’Oreal, and BestSelf create and execute on conversion optimization and A/B testing programs. By doing this, they’re able to increase profits, revenue, and sales.

Conversion optimization for high-end e-commerce companies, specifically in the lifestyle, skin-care and fashion industries is a unique discipline. Through landing page optimization, funnel optimization, voice of customer and persona research, and by creating improved user experience brands increase their marketing ROI and become customer-centric.

Raphael helps clients get to know exactly why their website visitors are buying, why they aren’t, and how to make them buy even more.