‘Save the planet at a profit’ – we couldn’t think of a better tagline! We welcomed, We welcomed Andrea Cardenas, Marketing Manager at anessa to give us insight into how they help project developers, farmers, investors, and operators evaluate the feasibility of a biogas project and optimize feedstock recipes to produce more gas or generate more profit. anessa is a biogas software company specializing in predictive analytics and simulations for waste-to-energy projects. We were eager to understand how Andrea thinks about growth in this unique industry with a niche target audience. They’re active in trade shows and associations, as well as virtual events, to reach the right people in the biogas industry, combined with building relationships with end-users and decision-makers. By focusing on building relationships with end-users and decision-makers, along with their active participation in trade shows and associations, they are increasing their reach within their niche. By increasing awareness of its solutions, anessa aims to grow their customer base and become a recognized player in the biogas industry.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.