What is a website or social channel or any inbound marketing strategy without content? Well, they wouldn’t really exist without it. ContentCal is making content marketing simple with their content marketing planning tool that puts everything in one place, so you can make creating, scheduling, and posting an easier ride for the entire team. The Director of Growth, Andy Lambert joins us to offer some awesome insights into the challenges and successes of driving high traffic to their website, their growth channels, and how education is a key value.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?