A Customer-Centric Journey Towards an Exceptional Experience | Interview with Ryan Kalman from Wrapmate

A Customer-Centric Journey Towards an Exceptional Experience Interview with Ryan Kalman from Wrapmate

Introduction

Everyone deserves to feel beautiful, even our cars. Wrapmate is a nationwide platform that offers custom vinyl wraps for vehicles. Ryan Kalman, the SVP of Revenue and Growth gives us insight into how Wrapmate uses innovative technologies and a network of over 2,000 vehicle wrap installers to design, produce, and install wraps across the country. They cater to various industries, providing cost-effective vehicle branding solutions. The company’s website stands out for its pricing transparency, allowing customers to easily select their vehicle and coverage options to get real-time pricing. While Wrapmate employs digital methods for customer acquisition in the SMB sector, they focus on outbound efforts, webinars, and LinkedIn for national fleets and franchises. Ryan emphasizes the importance of delivering a stellar customer experience and collaborating with the marketing and operations teams. Wrapmate aims to create a customer-centric journey that raises industry standards and operates with integrity.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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