Empowering Your Customers by Building a Self-Service Website | Interview with Ian McDonough from Blackbird

Empowering Your Customers by Building a Self-Service Website Interview with Ian McDonough from Blackbird

Introduction

Good things take time, but as the world seems to move faster and patience is no longer good enough in order to keep up, we turn to tools that help us execute quickly. Like Blackbird. Blackbird is the world’s fastest, most powerful professional cloud video editing and publishing platform. We were really excited to welcome Ian McDonough, CEO at Blackbird to dive into how their platform offers fast, cost-effective, and efficient video editing. Impressively, Blackbird is mainly used by media and entertainment companies, such as CBS Sports and Sky News. Prioritizing the user experience Ian gives us insight into Blackbird’s website and the vital role it plays in gaining traction and attracting new clients, providing information, capturing data, and showcasing its unique video codec. The website serves prospects while simultaneously serving investors. Ian and the team look to further empower their customers by working on a self-service website that satisfies all personas and stages of the buying funnel.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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