Finding and discovering how others support and audience’s buying journey is a common topic on our podcast and we were eager to welcome the Product Marketing Lead of Osano, William Chia, to the show. Osano helps manage businesses’ privacy programs so they don’t have to worry about the risks of noncompliance. Trust is a key ingredient for returning customers and privacy and data security, more than ever, contributes to building that trust. With Osano’s solutions, you can empower the buying journey with a simple and easy-to-use solution, forming an improved user experience. Williams dives into their acquisition channels, the role of their website and who they serve.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?