Nothing is more powerful than a product or solution built by people who have experienced that exact pain point themselves. epaCUBE is price optimization built for distributors by distributors. Liz Bohdan, Marketing Director gives us insight into epaCUBE’s 20 years of experience and how they leverage customer segmentation to come up with the best pricing solution for their clients. Liz dives deeper into their growth marketing strategies and how they rely heavily on word of mouth and networking conferences to promote their brand. Liz emphasizes the importance of simplicity and cutting out the fluff, as well as playing the long game with sustainable marketing strategies like SEO and relevant content. When it comes to finding high-quality information, Liz recommends understanding your audience and persona to determine the best resources to use.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.