Introduction
Storytelling has followed us through time. It’s how humankind has learned, connected, and shared. We welcomed Hauwa Yakubu, PR & Publishing Marketing Lead at Kugali Media, a leading platform for African storytelling. They showcase the best of African aesthetics and stories while embracing technology like augmented reality and 3D animation combined with comic book art. These stories respect the history of Africa, embrace the present, and imagine a future. Hauwa highlights the launch of Kugali Academy in Kenya to train aspiring creators and animators. To spread the word, Kugali Media leverages social media, paid marketing, media representation, and collaborations with established and well-known organizations. Their website plays a crucial role in showcasing their work, providing information, and driving engagement. As a leader in marketing, Hauwa stays busy with various tasks, including traveling, storytelling, meeting people, and ensuring Kugali’s impactful stories reach global audiences.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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