How SEO.com lifted qualified sales proposals +39% in under a month
A digital marketing agency knew its website drew the right audience, but too few visitors were reaching the sales conversation. Pathmonk surfaced sales-ready prospects and grew qualified proposals in under a month.
A team that lives and breathes SEO
SEO.com is a digital marketing agency specializing in search engine optimization. It helps businesses improve their online visibility, attract the right audience, and turn organic demand into real pipeline. As a growth-focused agency, SEO.com also puts its own website to work as a source of qualified sales conversations.
The challenge: visits that stalled short of a proposal
SEO.com attracted the right audience, but many high-intent visitors were leaving before a sales conversation began. The team wanted a reliable way to spot sales-ready prospects and move more of them into qualified proposals, without adding manual work.
- Interest without a next step. Engaged visitors were not consistently reaching the proposal stage
- Hard to spot sales-ready intent. The team needed clearer signals of who was ready to talk
- Pressure to move fast. Growth targets meant the lift had to show up quickly, not eventually
The solution: guide high-intent visitors to sales
SEO.com added Pathmonk Accelerate to read visitor intent in real time and guide sales-ready prospects toward the right conversation, feeding qualified leads straight to the team.
Buying-stage detection
Pathmonk identifies where each visitor is in the journey and surfaces the right message, so sales-ready prospects are met with a clear path to talk.
Real-time intentRight message, right momentQualified leads to the team
Ready visitors are guided to request a proposal, and the sales team receives qualified leads with context, so conversations start warmer.
Proposal promptsSales-ready handoffWith Pathmonk working on top of the traffic SEO.com already earned, more of the right visitors reached a proposal, and they got there faster.
The results: +39% qualified proposals
In under a month, SEO.com increased qualified sales proposals by +39% and strengthened its pipeline.
- +39% qualified sales proposals, generated in under one month
- Stronger pipeline, as more high-intent visitors moved into real sales conversations
- Faster path to sales, with ready prospects guided to the next step and handed to the team with context
By turning existing website visits into sales-ready conversations, SEO.com grew proposals and pipeline in a matter of weeks.
Key takeaways: what made it work
- Turn intent into conversations. Spotting sales-ready visitors and guiding them forward converts interest into pipeline
- Speed matters. A lift that shows up in weeks, not quarters, keeps growth on track
- Work the traffic you have. Personalizing the existing journey beats chasing more visitors to hit proposal targets
With Pathmonk we were able to increase pipeline and qualified sales proposals in under one month.
Alexandra MarshallPresident, SEO.com
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