How Storytelling Fuels Engagement and Informative Experiences | Interview with  Becca Fields-Poniskaitis from Alleyoop

How Storytelling Fuels Engagement and Informative Experiences Interview with  Becca Fields-Poniskaitis from Alleyoop


All you need in life is a reliable, supportive partner so you grow. Well, that’s what Alleyoop is. Whether you’re a fast-growth startup looking to build your sales and marketing muscle or an established company looking to get outside traditional lines of business, they’re your partner in growth. Becca Fields-Poniskaitis, Director Of Marketing gives us more insight. They primarily work with companies in various industries, including SaaS, education, and athletics, helping them book meetings with potential prospects and walk them through sales demos. The website plays a crucial role in their growth efforts by serving as a platform to showcase their unique brand and tell compelling stories. While currently serving as a landing page, they have plans to transform it into a hub that effectively communicates their journey, values, and the positive experiences of their clients. By incorporating videos, photos, and testimonials, they aim to create an engaging and informative experience for potential customers, highlighting how Alleyoop’s services can benefit businesses. With a focus on storytelling, they recognize the power of sharing client success stories and their own brand narrative to attract new clients. By leveraging their website as a tool for storytelling and presenting a strong brand identity, Alleyoop aims to expand their reach, generate more referrals, and ultimately fuel their growth.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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