How to use data to control the customer journey I Interview with Josh Silverbauer from GreatBigDigital

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Introduction

Today’s episode is about customer journey and features Josh Silverbauer the CEO of Next Big Digital.


The company is focused on Digital Analytics, Web Design, and Conversion Rate Optimization. Next Big Digital vision is to build and utilize the strengths of creating powerful marketing ideas and provide solution to digital puzzles. 


This podcast discusses the following points – what is tracking, the future of and how to do customer journey tracking today. You will understand in this podcast how Next Big Digital track data efficiently. These leads will result to higher conversion rates and effective marketing strategies.