Insights From a Social Network Growth Marketer | Interview with Geraldine Cohen from Yubo

Insights From a Social Network Growth Marketer Interview with Geraldine Cohen from Yubo

We were really excited to chat with Geraldine Cohen, Head of Brand at Yubo. Yubo is a social live-streaming platform that celebrates the true essence of being young. We inspire a new generation to be themselves. As Gen Z becomes the new generation, Yubo is working to support and encourage safe online socializing and has really increased their usage at the peak of the pandemic. As the head of brand Geraldine dives into their growth and acquisition channels as she plays the role of growth marketer too.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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