From Microsite to a Platform of Distinct Value and Visual Appeal | Interview with Jeremy Boudinet from Ubiquitous

From Microsite to a Platform of Distinct Value and Visual Appeal Interview with Jeremy Boudinet from Ubiquitous


Achieving the coveted status of a household name, synonymous with ubiquity and desirability, is the dream of any brand. In today’s digital era, achieving this often hinges on the strategic leverage of influencer marketing. Ubiquitous helps unlock TikTok and influencer marketing. Jeremy Boudinet, Vice President of Growth at Ubiquitous explains that Ubiquitous helps major brands like Lyft, Crocs, Amazon, and Spotify run large-scale influencer marketing campaigns across various platforms. They assist in identifying the brand’s goals, and target audience while helping them develop a creator outreach strategy. Jeremy highlights the current trend of engaging micro-creators and niche influencers for reasonable prices, making them brand ambassadors. Jeremy discusses their strong affiliate partnerships, SEO efforts, and an upcoming outbound campaign. Their website has transformed from a microsite into a comprehensive platform, boasting a visually appealing interface and a clear value proposition. While showcasing their prowess in running influencer campaigns. The website serves as a vital tool for communicating their strengths, engaging potential clients, and continually building a robust client database.  Jeremy acknowledges the need for further development in showcasing social proof.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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