How Networking, Strong Relationships, and Audience Diversification Propel Growth | Interview with Charles States from BettrData

Introduction

What’s better than data? BettrData. BettrData offers a highly-automated, flexible, multi-sourced data operations platform. Charles States, Chief Revenue Officer (CRO) discusses the company’s origins in direct marketing, where they helped clients standardize and utilize multiple streams of data for marketing efforts. The main problem they solve for clients is the time and effort required to ingest diverse data from various systems, which they simplify through a user-friendly interface. They primarily focus on expanding into different industries and audience diversification and have recognized the importance of the Fintech space. The team is actively providing solutions for standardizing and utilizing Fintech data to support financial and banking companies. Additionally, they are working with healthcare clients to collate and leverage healthcare data effectively. BettrData is also extending its services to market research and data analytics firms, streamlining the integration of survey data and other market research data into business intelligence systems. With approximately 90% of their clients coming from referrals within the industry, BettrData emphasizes networking and building strong relationships. Despite their current outdated website, they plan to enhance it to showcase their expanded offerings and value proposition, further driving their growth and success in the industry. Charles focuses on building use cases and materials to support the expanding client base in different industries.