Although AI has been around for the last 60 years we’re currently witnessing its boom in everyday living. We’re finally experiencing the benefits. Leveraging AI in a whole new way is NuraLogix Corporation and their product Anura. Using a conventional video camera, their cloud-based Affective AI engine can detect and measure a wide variety of human effects that take the form of physiological and psychological states to increase people’s awareness of their general wellness. Lindsay Brennan, the Senior Marketing Specialist, dives into the challenges of promoting growth in a novel and technology-driven category. Lindsay highlights the importance of their website in communicating the benefits and value of their product. So as their website operates as the main hub, they are constantly improving it to make it easy to understand and navigate.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.