Refueling the Buyers’ Journey in a New Category | Interview with Lea Abboud from Sampler

Refueling the Buyers’ Journey in a New Category Interview with Lea Abboud from Sampler

You don’t know until you try. With so many different products to experience we often wish we could give them a try before fully committing to a purchase. Revolutionizing the sample world is appropriately named, Sampler. Sampler helps you experience new products from the comfort of your own home while allowing businesses to build brand awareness. Demand Generation Manager, Lea Abboud gives us an overview of their growth channels and how they support this two-sided marketplace. In a new and innovative category, Lea looks to refuel and better support the buyers journey with an enhanced, visual and educational experience.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey