Supporting the Buying Journey of a New SaaS Product Category | Interview with Kristin Hennessy from Band of Hands

Supporting the Buying Journey of a New SaaS Product Category Interview with Kristin Hennessy from Band of Hands

Introduction

A business is only as successful as its employees. But with employees comes a host of logistics and compliance that small businesses become overwhelmed with. Band of Hands understands that small business owners have a lot of obstacles standing in their way so they handle essential business services so you can focus on what matters most. The Director of Marketing, Kristin Hennessy joined us to discuss their unique SaaS product and how they work to reach their audience and ultimately support this new and dynamic buying journey. From impactful networking to a website that resonates with their audience to an online personality Kristin is driving the business growth.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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