We’ve been so privileged as marketers to have access to data but as consumers become more concerned with their privacy with have to adapt to the cookliess world. Now more than ever we must work to capture, aggregate, archive, and weaponize first-party data. As a first-party data and Adtech Innovator, Albert Thompson helps us to better understand the transition to the cookieless world and how we can improve the online consumer journey. Albert is Head of Digital Marketing at DrivenIQ, whose Proprietary data, AI, and Machine Learning technologies drive personalized 1:1 omnichannel digital media performance.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?