The Power of Partnerships and SEO in Driving Growth | Interview with Diana Kamkina from measurable.energy

Introduction

With our very own climate initiatives at Pathmonk we’re eager to learn more about other companies and technologies that are equally trying to help in our climate crisis. So we were excited to welcome, Marketing Director at measurable.energy, Diana Kamkina. Measurable.energy automatically identifies and eliminates wasted energy from buildings, reducing CO2 emissions and electricity bills by focusing on small power, which accounts for up to 40% of buildings’ energy use. Diana helps us understand how they reach their key audience, which includes large construction companies, event venues, and sustainability professionals. They’re focused on developing partnerships with key players in the industries they serve, as well as leveraging word-of-mouth referrals and search engine optimization (SEO) to increase their visibility and reach.