We’re independent go-getters. We know what we want, we have access to the information and resources we need at our fingertips and we make things happen, quickly. Sr. Director, of Marketing and Revenue Operations at Privy, Kristina Simonson, dives into the importance of understanding the independent buying journey and why optimizing for discoverability is critical to that journey. Privy is an e-commerce marketing platform that provides the tools and the coaching to help online brands grow sales through email and SMS. With the goal of meeting prospects in their journey, Kristina gives us more insight into the role of their website, product-led growth, and leveraging the Shopify Marketplace.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.