Referral Revolution: Unlocking the Power of Word-of-Mouth Marketing | Interview with William Harris from Elumynt

Referral Revolution Unlocking the Power of Word-of-Mouth Marketing Interview with William Harris from Elumynt

Introduction

Great advertising doesn’t happen by mistake. It’s agencies like Elumynt that project businesses to new heights of success. Elumynt is a rapid-growth e-commerce agency that helps drive advertising for its clients in a measurable way. William Harris, the founder, and CEO gives us more insight into this award-winning agency; ranked as the 12th fastest-growing agency in the world by Adweek and selected by Google for their International Growth Agency program. So how do they grow and find success themselves? As they do great work with satisfied clients and partners, referrals play a huge role in client acquisition. This word-of-mouth marketing combines evidence-based content and a foolproof website that successfully supports the entire users’ journey.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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