Elevating Website Strategy for Improved Conversion Rates and Increased Traffic | Interview with Julia Healey from Single Digits

Elevating Website Strategy for Improved Conversion Rates and Increased Traffic Interview with Julia Healey from Single Digits

Introduction

In the world of connectivity, your focus should be on building connections and creating experiences that not only meet but anticipate your end users’ every need. Julia Healey, Senior Manager, Marketing discusses Single Digits‘ expertise in providing high-speed Internet access and Wi-Fi solutions primarily for the hospitality, senior living, multi-family residential, and student housing industries. Single Digits offers a comprehensive suite of services, including advanced analytics and managed IT services, making them a key player in these sectors. Julia explains that their clients often discover Single Digits through their website, industry events, word of mouth, and thought leadership content. She highlights their commitment to face-to-face interactions and adaptability during the challenges posed by COVID-19. The recent website redesign has enhanced user experience and positioned Single Digits as a thought leader, with plans to incorporate more videos and resources in the future. The simplified and direct approach to their website has led to improved conversion rates and increased traffic, reflecting the company’s positive trajectory.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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