How focusing on your brand creates high quality leads | Interview with Sieda Johnson from Momentum

Introduction

Today we meet Sieda Johnson, part of the internal marketing team at Momentum Learning. In this episode we discuss all the aspects that go into a strong brand and how to use the brand on the website to generate high-quality leads.

Momentum Learning works on providing relevant training to students focusing on the skills they’ll need for the technology industry. Sieda is a strategist and marketing specialist focused on creative bravery. She is an expert in building dynamic brands. 

We go deeper into the relevance of a strong brand for winning high quality leads from the website. The focus of the conversation lies on the steps that make a great brand and how to bring this  value to the website for generating qualified leads…