Overcoming a broad value proposition on your website | Interview with James Winter from Brandfolder

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Introduction

James Winter is the vice-president of marketing at Brandfolder and reveals how the company overcame a broad value proposition on their website.

Winter has been the VP marketing at Brandfolder since 2018. The company is known for its Digital Asset Management (DAM) platform. Brandfolder stores, showcases, and shares what is essential for your brand to win qualified leads

James Winter has been helping the Brandfolder to disseminate their best brand stories and today he shares how the company overcame a too broad value proposition on their website to increase website conversions