How to deal with a long lead qualification form I Interview with Kristina Cruz from TreeRing

Introduction

Today’s episode features Kristina Cruz, Head of Marketing Officer, at TreeRing. TreeRing provides services for printing personalized yearbooks that commemorate children’s school experiences.

The Silicon Valley, CA.-based technology company combines the efficiency of just-in-time digital printing and the collaborative power of online social networks to create personalized printed yearbooks. 

Kristina is a keen proponent of  conversion optimization  lead qualification to make sure that TeeRing works with great clients. Todays he shares from his extensive experience and experience in lead qualification on TreeRings website. We take a special look at the custom solution that the team at TreeRing has build how they are generating qualified leads…