Social media platforms play a pivotal role in the success of any business. Among them, LinkedIn has emerged as a powerhouse for professional networking and brand promotion. With over 740 million users worldwide, LinkedIn offers immense potential for businesses to expand their reach, connect with industry professionals, and generate leads.
AI has revolutionized various aspects of our lives, and LinkedIn is no exception. By harnessing AI-driven tools and strategies, you can significantly enhance your organic LinkedIn follower count, ultimately driving greater brand visibility and engagement. Let’s explore effective techniques and practical tips on how to embrace AI to get more LinkedIn followers without defaulting to paid advertising.
1. Why Would Anyone Follow Your LinkedIn Page?
First things first. Before diving into strategies and techniques, it’s important to ask yourself, ‘Why would anyone follow our LinkedIn corporate profile?’. Make your page worth following by keeping these elements in mind when you draft your strategy.
- Valuable Content: Your LinkedIn page should offer valuable content that educates, informs, or entertains your target audience. This can include industry insights, thought-leadership articles, case studies, and relevant news updates. Ensure your content adds value.
- Unique Perspective: Differentiate your LinkedIn page by offering a unique perspective or expertise in your industry. Share your company’s insights, experiences, and success stories that set you apart from competitors.
- Build a Recognizable Tone: It might not be your case, but some brands have achieved a great follower base by differentiating their tone of voice and providing entertaining or even humorous content. Think about how this would translate into your audience and don’t be afraid to leave the formal/serious/dull/sales tone behind.
- Networking Opportunities: LinkedIn is a powerful networking platform, and your corporate page can facilitate connections and networking opportunities. Engage with your followers, respond to comments, and actively participate in industry-related discussions.
- Exclusive Offers and Promotions: Reward your followers by providing exclusive offers, promotions, or access to special events. Consider running LinkedIn-exclusive contests, webinars, or discounts to show appreciation and provide added value to your followers.
- Employee Spotlights: Highlighting your employees and their achievements not only boosts morale but also humanizes your brand. Share success stories, employee spotlights, and behind-the-scenes content to showcase the talent and expertise within your organization. You’ll soon realize your more personal posts will attract many followers.
By addressing these key elements you can tailor your content, engagement strategies, and offerings to provide genuine value and incentivize users to follow and engage with your corporate page.
2. Optimize Your Corporate LinkedIn Page with AI
Time to get your hands dirty. Now that you have a good enough reason for people to follow you, let’s start optimizing (or crafting from scratch) your profile. And yes, we’ll be using ChatGPT.
Crafting a Compelling Headline
Your LinkedIn corporate page headline serves as the first impression for visitors and potential followers. It should convey your company’s value proposition, expertise, and brand identity. Here’s how AI can assist you in crafting a compelling headline for your LinkedIn corporate page:
Prompt:
'Hi ChatGPT, I need assistance in creating a compelling headline for our LinkedIn corporate page. We are a [example: software development company specializing in innovative solutions for businesses]. Suggest 5 attention-grabbing headlines that showcase our expertise and unique value proposition.'
Writing a Captivating Summary
The summary section of your LinkedIn corporate page provides an opportunity to concisely communicate your company’s story, strengths, and competitive advantages. It should resonate with your target audience and compel them to explore further.
Prompt:
'Hello ChatGPT, I want to write a captivating summary for our LinkedIn corporate page. We are a [example: global consulting firm offering strategic solutions to businesses]. Generate a concise and engaging summary that highlights our expertise, industry impact, and commitment to client success. Use a [example: formal] tone.'
Highlighting Key Offerings and Expertise
Effectively highlighting your company’s key offerings and expertise on your LinkedIn corporate page is crucial for attracting potential followers and building credibility.
Prompt:
'Hey ChatGPT, I’m in the process of optimizing [company] LinkedIn corporate page, and I want to ensure we are effectively highlighting our key offerings and expertise. As a [example: technology solutions provider], what are the core areas we should focus on? Can you suggest some in-demand services and expertise that would make our profile stand out to potential clients?'
3. Outlining a Content Calendar with AI
Deciding what types of content to post is a crucial aspect of your social media strategy, and it forms the foundation for building an effective social media calendar. To ensure a well-rounded content mix, consider the following:
The Social Media Rule of Thirds
The social media rule of thirds is a widely recognized framework that helps diversify your content and engage your audience effectively. By following this strategy, you divide your content into three categories:
- One-third of your posts should promote your business or drive conversions. These posts allow you to showcase your products, services, or special offers, enticing your audience to take action and generate business opportunities.
- One-third of your posts should feature curated content from industry thought leaders. Sharing relevant and valuable content from authoritative sources within your industry establishes your brand as a knowledgeable resource and builds trust with your audience.
The remaining one-third of your social media posts should focus on personal interaction with your followers. This involves actively engaging with your audience through comments, responding to messages, and initiating conversations. It humanizes your brand, strengthens relationships, and fosters a sense of community.
The 80-20 Rule
The 80-20 rule is a content strategy that emphasizes providing informative, educational, or entertaining content to your audience. According to this rule, 80 percent of your posts should aim to inform, educate, or entertain your followers.
This content can include industry insights, helpful tips, inspiring stories, or engaging visuals. By providing valuable content, you establish yourself as an authority and go-to resource in your field, creating a loyal and engaged follower base.
The remaining 20 percent of your posts can be dedicated to promoting your business or driving conversions. These posts can include announcements, product launches, special offers, or calls to action. By maintaining a balance between informative and promotional content, you avoid overwhelming your audience with sales-focused messages and instead focus on building meaningful connections.
To automate the creation of the calendar, we recommend using prompts similar to:
'Act as a social media expert for [company name], a [company description] whose audience is [audience specification]. Taking into account the social media rule of thirds and the 80-20 rule for generating content in social media, prepare a detailed content calendar for LinkedIn in table format, as follows: Topic - Brief description - Format - Suggested visual'
As a result, you will get something like this:
Image: By providing a detailed prompt, ChatGPT can save you a lot of time with your Linkedin content calendar.
4. Writing Engaging LinkedIn Posts with AI
Now that you have your calendar ready, let’s leverage AI to help you with the creation of the content:
Creating Attention-Grabbing Headlines:
The headline is the first thing that grabs a reader’s attention. Use AI-generated prompts to brainstorm captivating headlines that pique curiosity, provide a solution, or present a compelling question. For example:
Generate 3 attention-grabbing headlines for a LinkedIn post about [topic].
Crafting Compelling Posts:
Once you have your audience’s attention, it’s essential to engage them further with a strong introduction. AI-powered language models can assist you in generating intriguing opening sentences that hook your readers and encourage them to continue reading. For instance:
‘Assist me in writing an engaging LinkedIn post about [topic].’
'Assist me in writing an engaging LinkedIn post about [topic].'
Providing Valuable Insights and Expertise:
LinkedIn users seek informative and insightful content that adds value to their professional lives. AI can help you generate prompts to generate valuable content ideas and share your expertise effectively. Consider using the following prompt:
'Provide valuable insights and practical tips related to [topic] for a LinkedIn post.'
5. Creating Eye-Catching Visual Content with AI
Visual content plays a crucial role in capturing the attention of your LinkedIn audience and conveying information effectively. With advancements in AI technology, there are several powerful tools available to help you create stunning visual content that stands out on the platform. Here’s a quick guide on how to create eye-catching visual content with the assistance of AI-powered tools:
Designing Infographics:
Infographics are a popular visual format for presenting data, statistics, and complex information in a visually appealing and easy-to-understand manner. AI-powered infographic tools offer intuitive interfaces and pre-designed templates to simplify the creation process. Some popular AI-powered tools for designing infographics include:
a) Canva: Canva offers a wide range of customizable infographic templates, graphics, and elements. Its AI-powered features provide suggestions for design layouts, color schemes, and font combinations, making it easy to create professional-looking infographics.
b) Piktochart: Piktochart enables you to create visually stunning infographics with its drag-and-drop editor. Its AI-powered assistant provides design recommendations and suggestions based on the content you input.
Generating Engaging Social Media Graphics:
Compelling social media graphics can enhance your LinkedIn posts and grab the attention of your audience. AI-powered graphic design tools can help you create visually appealing graphics that align with your brand identity. Consider using the following tools:
a) Adobe Express: Adobe Express offers AI-powered design features to create customized social media graphics. It provides access to a vast library of professional templates, images, and fonts, allowing you to create eye-catching visuals that align with your brand.
b) Designhill: Designhill uses AI algorithms to generate social media graphics tailored to your specific needs. You can input your preferences, such as color palette, style, and content, and the AI system will provide you with relevant design options.
Creating Animated Videos:
Animated videos are engaging and highly shareable on LinkedIn. AI-powered tools can assist you in creating captivating animated videos, even if you don’t have extensive video editing skills. Consider using the following tools:
a) Biteable: Biteable offers a user-friendly platform to create animated videos. It provides a wide range of customizable templates, animations, and transitions. Its AI-driven features simplify the video creation process, allowing you to create attention-grabbing animated videos in no time.
b) Powtoon: Powtoon is an AI-powered video creation platform that enables you to create animated videos with ease. It offers a vast library of templates, characters, and props, along with intuitive drag-and-drop functionality, making it ideal for creating engaging animated videos for LinkedIn.
6. Track the Performance of Your LinkedIn Strategy with AI-Powered Analytics
Monitoring the performance of your LinkedIn strategy is essential to understanding the effectiveness of your efforts and making data-driven decisions for optimization. AI-powered analytics tools provide valuable insights into your LinkedIn performance, enabling you to track key metrics and gain a deeper understanding of your audience engagement.
Understand your customer journey analytics
See how your users behave, find drop-offs, and receive actionable insights with AI.
Pathmonk Intelligence is an advanced cookieless analytics platform specifically designed for understanding the attribution of each visit.
Pathmonk Intelligence employs an AI-driven digital fingerprint to comprehensively analyze your data sources, including LinkedIn. It collects and processes data from your LinkedIn posts, allowing marketers to understand this channel’s performance to provide actionable insights.
By tracking key metrics, receiving AI-driven recommendations, and leveraging performance benchmarking, you can continuously optimize your LinkedIn content, engage your audience effectively, and drive meaningful results for your business.
Conclusion
Leveraging AI technology can significantly enhance your LinkedIn strategy and help you attract more followers. By optimizing your LinkedIn profile, developing a content strategy with AI, writing engaging articles, creating eye-catching visual content, and tracking your performance with AI-powered analytics, you can effectively increase your LinkedIn followers and expand your brand’s reach.
With the assistance of AI tools like ChatGPT, Canva, Pathmonk Intelligence, and others, you can streamline your content creation process, gain valuable insights, and make data-driven decisions to maximize the impact of your LinkedIn presence.
Embrace the power of AI and unlock the full potential of LinkedIn; connect with your target audience, build meaningful relationships, and drive business growth. Start implementing these AI-driven strategies today and watch your LinkedIn followership grow.
