I’ve recently been diving into the idea of storytelling in order to connect with our audience. People connect to people and it has been a reminder to share personal experiences to broaden the connection. Brand storytelling is becoming the new-age strategy as it successfully grabs an audiences’ attention, connecting customers to the brand.
Scot Keith, CEO, and founder of One Twenty Three West joined us today. He was a captivating storyteller as he unmasked the growth story of his business. One Twenty Three West is an independent idea and design collective agency that is dedicated to empowering people to drive growth and innovation.
With low overhead, their core focus is high-quality talent to transform brands and accelerate growth. Scot highlights that working with them isn’t just about the end results and quality but rather about the experience. By empowering people in their business One Twenty Three West can empower their clients.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?