3 Key Pieces of Advice For Identifying & Measuring PQLS | Interview with Annette Palmieri from BEE

3 Key Pieces of Advice For Identifying & Measuring PQLS Interview with Annette Palmieri from BEE

Introduction

As more and more companies shift to product-led growth, we’ve had many marketers eager to learn more. Product Qualified Leads (PQLs) help to align your marketing and sales teams, close more deals, and help users succeed with your product. So we were eager to welcome the Growth Marketing Specialist at BEE, Annette Palmieri to dive deeper into identifying and measuring PQLs. BEE is a no-code email and landing page builder for everyone. It’s important that prospects experience their platform as they are more likely to purchase than other leads as a result of having already received value from an understanding of the product. Annette gives us 3 key pieces of advice about her experience and her successful process of identifying and measuring PQLS.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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