A New Angle For Enhancing & Simplifying The Buying Journey | Interview with David Solomon from SmartPixel
We're relying on our customers’ imagination too much so SmartPixel is enhancing and simplifying the buying journey.
Nailing Demand Generation and a Buyer-Centric Inbound Approach | Interview with Keith Gutierrez from Manage Inbound
Keith gives us his perspective on inbound marketing in 2022 and how they look at creating demand generation with a buyer-centric approach.
The Importance of a Clean and Impactful Story To Grow Online Customers | Interview with Justin Cross from Zuar
To grow online customers Justin is focused on the story the website tells. From first impressions to educating prospects to converting.
The Role of Head of Sales & Marketing When Driving Growth | Interview with Ben Warren from The Software Bureau
When it comes to driving growth Ben is focused on educating their audience, guiding users to their website, and ensuring they experience trials.
The Power of Referrals and Social Proof in Your Buying Journey | Interview with Jasper Benson-Sulzer from Kixie
As Kixie revamps its website Jasper, Content Marketing Manager is focused on the power of referrals and social proof in the buying journey.
Leveraging Partnerships & Customer Networks to Drive Brand Awareness | Interview with Natalie Burge from Column
Natalie leverages their partnership and customer network to drive brand awareness that will ultimately lead to their new and optimized website.
Conversion Marketing & Brand Growth in the FX Industry | Interview with Nick McKay from Bound
Nick dives into his brand growth efforts, the importance of education, and how building trust is critical to their conversion marketing.
The Role of Content Marketing in Customer Journeys and Awareness Growth | Interview with Krista Place from Candidate
In their key growth phase, Krista is focused on driving brand awareness and looking to the future of personalized customer journeys.
The Role of a Website in Your Go-To-Market Strategy | Interview with Anna Daugherty from Stoplight
Product Marketing Manager, Anna Daugherty, gives us an insight into the importance of the website in her go-to-market strategy.
The Pros & Cons of Targeting a Very Specific Buyer Persona | Interview with Marissa Homere from Irwin
VP of Marketing gives us insights and strategies into serving a specific buyer persona and the roles their website plays in that buying journey.
Leveraging Your Customer Success as Part of a Long-Term Growth Strategy | Interview with Adrien Julienne from Optimum Info
Leveraging customer success as part of their long-term growth strategy is Global Marketing Manager of Optimum Info, Adrien Julienne.
How Micro-Targeting Enhances Your ABM Strategy | Interview with Rebel Brown from Quantum Computing Inc.
VP of Strategy and Marketing helps us to understand this industry and how marketing strategies have to differ and adapt to suit micro-targeting.
Creating a Customer-Centric and Engaging Website | Interview with Carolyn Ring from Fulcrum
When it comes to trying to support customers and convert them, Carolyn looks to the future of an interactive and engaging website.
A Look Into the Full Buying Journey of a Construction Enterprise Platform | Interview with Mike Cisar and Matt Valenti from Ryvit
Mike and Matt dive into the importance of marketing and sales working cohesively and a content-rich website; creating a successful buying journey.
The Role of a Website and Inbound Strategies in Growth Marketing | Interview with Jenna Aquino from Wavy
Marketing Manager, Jenna Aquino dives into their inbound strategies and their influence on the team’s growth marketing efforts.
How to Grow a Community and Value-Based Product | Interview with Megan Galloway from Campfire
With this community and value-based product, their website creates a sense and feeling of what to expect when using their solution.
Buying journey Insight: The Ins & Outs of Community-Driven Growth | Interview with Katie Fawkes from Ecamm Live
Katie, Director of Marketing, wants to better support their buying journey by leading users towards their growing and educational community.
The Importance of Content Marketing in the Buying Journey | Interview with Yash Chitre from HubEngage
Content marketing has played a critical role in their growth and Yash helps us understand how it supports users through the buying journey.
Insights into Leveraging Performance Marketing to Reach Marketing Agencies | Interview with Ryan Born from Cloud Campaign
Co-founder and CEO, Ryan Born dives into their use of performance marketing and how they have used it to reach marketing agencies
Growth Marketing Insights and Hacks for Improved Conversions | Interview with Stephen Meterissian from ZenHub
With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.
Tailoring and Designing a Converting Customer Journey | Interview with Sharon Gwati-Mudzudzu from Hicomply
Sharon and the team have worked to tailor and support the customer journey from their key acquisition channels while working to be a key resource.
The Power of Helping Customers Rather Than Just Selling To Customers | Interview with Paula Velandia from PorterMetrics
The Head of Content Marketing, Paula Velandia reminds us of the power of helping customers rather than just selling to them.
How a Website and Long-Tail SEO Can Drive App Growth | Interview with Colin Bovet from Gregarious Inc
Head of Growth, Colin Bovet helps us understand the inception of this creative App and dives into the role of their website driving App growth.
Successfully Transitioning From Outbound to Inbound Marketing | Interview with Dan Wittich from OnRamp
With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.
The Role of Softer Conversion Goals in the Buying Journey | Interview with Jacob Goodwin from Anthill
Senior Marketing Executive, Jacob Goodwin gives us an overview of who they serve and how they also improve and support their buying journey.
Supporting Buying Journeys for Different Personas in Different Verticals | Interview with JD Prater from Osmos
The Head of Marketing, JD Prater joins us to dive into his perspective of growth and how he supports different buying journeys.
Industry Spotlight: Growth Marketing in the Athletics Industry | Interview with Ryan Drummond from Game Plan
VP of Brand and Employer Partnerships, Ryan Drummond, gives us his growth marketing insights and his love for marketing automation.
How to Manage the Balance of Open-Source Software & Enterprise Customers | Interview with Ashleigh Mason from Apostrophe Industries
Sales and Marketing Director, Ashleigh Mason dives into the value of their open-source software and how they serve enterprise customers.
How to Manage a Shift to a Different Target Persona | Interview with York Barrington from Spaice
York Barrington, VP of Sales and Marketing, dives into serving the home-owner target persona and shifting their digital marketing.
The Importance of Storytelling and Product Experience for the Online Buyer | Interview with Mari Luke from Accord
Mari gives us an overview of the role storytelling and product trials played in their Product Hunt launch and how it helped to convert the online buyer.