Executing Value-Based Messaging for Each Buying Persona | Interview with Sergio Zuniga from Blitz
Sergio Zuniga joins us to dive into the personas they serve and the teams' efforts to execute value-based messaging for each buying persona.
Industry Spotlight: Growth Marketing in the Residential Appraisal Industry | Interview with Jillian White from Aloft
The Head of Growth, Jillian White joins us to dive into Aloft’s growth marketing efforts and what it takes to serve and drive awareness in the industry.
Tips for Driving Awareness and Building Credibility | Interview with Jason Dzamba from OpenBots
Jason, Director of Media Relations, gives us tips and insights for driving awareness and building credibility in a market that requires education.
Insights Into Supporting & Converting Longer Buying Journeys | Interview with Jaimin Shukla from Credentially
With longer buying journeys like this, Dr. Jaimin Shukla provides us with real-life insights into both attracting and converting these personas.
Industry Spotlight: Growth Marketing in the Automotive Industry | Interview with Eryka Long from DOM360
It is business-critical that they practice what they preach and ultimately showcase their capabilities through their own growth marketing efforts.
The Role of a Content Distributor in Serving the Buying Journey | Interview with Anna Mroczkowski from MASV
Anna Mroczkowski, the content distributor, gives us insight into her role and the importance of content distribution in serving the buying journey.
Converting Website Traffic With a Value-Based Buying Journey | Interview with Nilanjay Ghura from Sorwe
When it comes to reaching this audience and growing the company Nilanjay, growth marketing manager, prioritizes a value-based buying journey.
Driving Growth and Conversions Through Interactive Gamification | Interview with Wally Schlaegel from CataBoom
Wally Schlaege dives into how they certainly practice what they preach; driving growth and conversions through interactive gamification.
Defining & Executing Frictionless Conversion Goals | Interview with Brandon Most from GoLinks
Brandon Most, Head of Marketing, and the team prioritize frictionless conversion goals that suit any buying journey stage.
Successfully Executing an End-to-End Brand Experience | Interview with Nourhan Beyrouti from Delivery Solutions
Delivery Solutions ensures you create a post-purchase and end-to-end brand experience by providing retailers with out-of-the-box solutions.
How to Successfully Cater to 3 Different Buyer Personas | Interview with Oliver Tarpey from Connectd
Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.
Organic Lead Flow Driven by an Educational Content Strategy | Interview with Caleb Avery from Tilled
By building out a powerful and educational content strategy, Tilled can serve an independent discovery process and drive organic lead flow.
Serving Longer Educational-Dependent Buying Journeys | Interview with Alex Hewko from Software Secured
Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.
Industry Spotlight: Growth Marketing in the Life Sciences Sector | Interview with Ashley Sherrick from Qualio
Senior growth marketing manager, Ashley, always looking for growth marketing opportunities, is eager to elevate and optimize their website further.
Understanding Brand DNA and Communicating the ‘Why’ Effectively | Interview with Maria Malesevic from Techdinamics
Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.
The Role of User-Generated Content in Growth Marketing | Interview with Lacey Miller from LoudCrowd
The Head of Marketing, Lacey Miller dives into the importance of converting leads with user-generated content while supporting buying journeys.
Expanding Buyer Personas & Serving Those Online Buying Journeys | Interview with Christina Leahy from Glean
The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.
Finding Product-Led Growth Opportunities in the Hospitality Tech Industry | Interview with Frazer Nagy from Tablz
Influential partnerships help to drive word of mouth while Frazer also looks to build out and discover product-led growth opportunities.
Establishing & Implementing Multi-Faceted Buying Journeys | Interview with Dan White from Soapbox
Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.
How a Growth Marketer Thinks About & Facilitates Unique Buying Journeys | Interview with Mike Phillips from 12twenty
As a growth marketer, we were eager to dive deeper into Mike’s efforts to serve these unique buying journeys and multi-sided personas.
Nailing the Conversion Goal for Each Buying Journey Stage | Interview with Gloria Gabriela de Rosa from Simera
As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.
Insights Into Marketing & Growth in the Cannabis Dispensary Industry | Interview with Robyn Ham from BudSense
The Marketing Lead, Robyn Ham gives us insights into marketing and growth within the cannabis dispensary industry; challenges, and opportunities.
What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations | Interview with Danny Gal from Clausematch
COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
Driving Community and Growth with Equity Crowdfunding | Interview with Buddy Wiseman-Barker from INVRS
To build trust INVRS leverages influencers to build a strong community while encouraging further growth through equity crowdfunding.
Making Help Content the Cornerstone of Your Buying Journey | Interview with Ren Taylor from Heretto
Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
Growth Through Value-Driven Content & a Powerful Referral Network | Interview with Hannah Swinkin from BoxHub
Boxhub’s referral network plays a critical role in Hannah’s marketing efforts as they rightly pride themselves in social proof and reviews.
Educating, Generating Demand & Capturing Leads With Powerful Content | Interview with Tyson Wigfall from Breakthrough
Content is critical in educating their audience, generating demand, and capturing leads while successfully reaching and building their own audience.
2 Key Digital Marketing Strategies to Generate Inbound Leads | Interview with Lucy Brook from Applicaa
Applicaa quickly addresses the pain points this industry faces in interactive and personable ways to generate inbound leads.
Insights Into Personalizing eCommerce Buying Journeys | Interview with Chantelle Campbell from Granify
Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes.
Increase Website Engagement Through Community & Storytelling | Interview with Franisha Hayes and Vannesa Bratton from KMJ
Franisha and Vanessa look to increase website engagement by highlighting their community involvement and telling powerful stories.