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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
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    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
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      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
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Content Optimization Strategies for Driving Growth and Generating Leads Interview with Nate Turner from Ten Speed
  • Lindsay Dowling
  • May 26, 2023

Content Optimization Strategies for Driving Growth and Generating Leads | Interview with Nate Turner from Ten Speed

While there's room for improvement in terms of product marketing and positioning, the website offers robust content optimization strategies.
Empowering Data-Driven Growth Closing the Knowledge Gap Interview with Kash Mehdi from DataGalaxy
  • Lindsay Dowling
  • May 25, 2023

Empowering Data-Driven Growth: Closing the Knowledge Gap | Interview with Kash Mehdi from DataGalaxy

Kash, Vice President of Growth works closely with data leaders to help build data-driven growth and bridge the gap between data expertise.
Fostering Organic Growth through SEO, Community, and Collaboration | Interview with Olivia Santucci from The Owl Solutions
  • Lindsay Dowling
  • May 23, 2023

Fostering Organic Growth through SEO, Community, and Collaboration | Interview with Olivia Santucci from The Owl Solutions

As the company grows, SEO will be a key area of organic growth through a comprehensive SEO strategy to connect with their target audience.
Unlocking Customer Experience Insights for Revenue Growth Interview with Georgi Mirazchiev from Chattermill
  • Lindsay Dowling
  • May 23, 2023

Unlocking Customer Experience Insights for Revenue Growth | Interview with Georgi Mirazchiev from Chattermill

They focus on understanding the relationship between customer experience and revenue growth, identifying the reasons why customers leave.
Driving Growth and Engaging Audiences with Personalized Video Marketing Interview with Carolyn Murdock Emory from Gan.ai
  • Lindsay Dowling
  • May 22, 2023

Driving Growth and Engaging Audiences with Personalized Video Marketing | Interview with Carolyn Murdock Emory from Gan.ai

Carolyn Murdock Emory, helps us understand Gan ai’s technology and how it allows users to drive growth through personalized video marketing.
Finding Success Through Storytelling and Onboarding Funnels Interview with Ytzel McDaniel and Amanda Hiebert from Shop Circle
  • Lindsay Dowling
  • May 19, 2023

Finding Success Through Storytelling and Onboarding Funnels | Interview with Ytzel McDaniel and Amanda Hiebert from Shop Circle

Ytzel and Amanda acknowledge that most clients discover them through the app store, so they must refine their storytelling and onboarding funnels.
Driving Growth by Maximizing Demand Generation and Capture Interview with John Hills from Crowdcube
  • Lindsay Dowling
  • May 17, 2023

Driving Growth by Maximizing Demand Generation and Capture | Interview with John Hills from Crowdcube

According to Head of Marketing, John Hills, PR and LinkedIn are key channels they leverage for demand generation and demand capture.
The Road to Organic Growth Strategies for Sustainable Success Interview with David Clayton from North & South
  • Lindsay Dowling
  • May 16, 2023

The Road to Organic Growth: Strategies for Sustainable Success | Interview with David Clayton from North & South

Organic growth through word-of-mouth referrals, partnerships, email marketing, third-party events are how prospects discover True & North.
Client Success Prioritizing Lifetime Value over Revenue Generation Interview with Chelsea Casper from Decile
  • Lindsay Dowling
  • May 15, 2023

Client Success: Prioritizing Lifetime Value Over Revenue Generation | Interview with Chelsea Casper from Decile

Chelsea Casper, joins us to dive into how they prioritize client success with a focus on driving lifetime value rather than just revenue generation.
Driving Growth and Inbound Business in the Drug Discovery Industry Interview with Connie O'Donnell from Fluidic Analytics
  • Lindsay Dowling
  • May 12, 2023

Driving Growth and Inbound Business in the Drug Discovery Industry | Interview with Connie O’Donnell from Fluidic Analytics

Connie aims to increase inbound business by improving SEO and creating content that provides knowledge to potential customers.
Navigating Startup Growth Moving from Outbound to Inbound Strategies Interview with Ransom Hawley from Caddle
  • Lindsay Dowling
  • May 11, 2023

Navigating Startup Growth: Moving from Outbound to Inbound Strategies | Interview with Ransom Hawley from Caddle

Ransom, Fonder and CEO of Caddle, dives into the challenges of startup growth, from outbound to inbound while balancing a remote team.
An Employee-Centric Approach for Sustainable Growth and Success Interview with Julius Geis from MUA
  • Lindsay Dowling
  • May 11, 2023

An Employee-Centric Approach for Sustainable Growth and Success | Interview with Julius Geis from MUA

Julius, Founder & CEO, explains that MUA is built on an employee-centric perspective, unlike its competitors that rely on surveys.
Balancing the Needs of Different Buyer Personas for Sustainable Growth Interview with Simon Wenet from Arnica
  • Lindsay Dowling
  • May 10, 2023

Balancing the Needs of Different Buyer Personas for Sustainable Growth | Interview with Simon Wenet from Arnica

Simon, Head of Growth, acknowledges the challenges they face in communicating with different buyer personas involved in software development.
Leveraging Channel Partnerships for Sustainable Growth Interview with Don Halliwell from TrustLayer
  • Lindsay Dowling
  • May 9, 2023

Leveraging Channel Partnerships for Sustainable Growth | Interview with Don Halliwell from TrustLayer

Head of Marketing, Don Halliwell dives into how they leverage channel partnerships and the plans to optimize the process for sustainable growth.
Insights Into Building Brand Reputation and Awareness for a Crowdfunding Platform Interview with Kristen Sager from Indiegogo
  • Lindsay Dowling
  • May 8, 2023

Insights Into Building Brand Reputation and Awareness for a Crowdfunding Platform | Interview with Kristen Sager from Indiegogo

With their strong brand reputation, Kristen, CMO dives into key growth and client acquisition channels that are key to their Crowdfunding Platform.
From Seed to Success Navigating the Challenges of Driving Growth in Venture Capital Interview with Vinay Chaudhri from BACKED
  • Lindsay Dowling
  • May 5, 2023

From Seed to Success: Navigating the Challenges of Driving Growth in Venture Capital | Interview with Vinay Chaudhri from BACKED

Vinay opens up about the challenges of driving growth and balancing cold inbound leads as unconventional opportunities can lead to outsized wins.
Driving Growth Through a Transactional Website and Optimized Customer Journey Interview with Eva Chavez from Tenant Inc.
  • Lindsay Dowling
  • May 4, 2023

Driving Growth Through a Transactional Website and Optimized Customer Journey | Interview with Eva Chavez from Tenant Inc.

Key to Tenant Inc’s elevated customer storage experience is their fully transactional website that handles every aspect of the customer journey.
Driving Brand Awareness and Emotional Connections Interview with Kevin Howard from Thnks
  • Lindsay Dowling
  • May 3, 2023

Driving Brand Awareness and Emotional Connections | Interview with Kevin Howard from Thnks

Kevin, SVP of Customer Experience, helps us understand their Thanks Factor helps them build brand awareness and to extend their reach.
Building a Customer-Led Marketing Strategy for Sustainable Growth Interview with Riemy Wan from FixFflo
  • Lindsay Dowling
  • May 2, 2023

Building a Customer-Led Marketing Strategy for Sustainable Growth | Interview with Riemy Wan from FixFflo

Fixflo is customer-led and emphasizes the importance of listening to customers to help them manage a complex and time-consuming process.
The Role of Content and SEO as Key Drivers in Your Growth Marketing Strategy Interview with Ivy Croteau from SketchDeck
  • Lindsay Dowling
  • May 2, 2023

The Role of Content and SEO as Key Drivers in Your Growth Marketing Strategy | Interview with Ivy Croteau from SketchDeck

Ivy Croteau, content marketing manager, gives us more insight into their key growth marketing strategy and the key role content and SEO play.
Expert Insights on Mastering Conversion for Complex Products Interview with Rob Patey from Balyo
  • Lindsay Dowling
  • April 28, 2023

Expert Insights on Mastering Conversion for Complex Products | Interview with Rob Patey from Balyo

Rob acknowledges that the fear of change is a barrier to adoption and he is mastering conversion by making the process simple for prospects.
Optimizing Inbound Strategies The Role of Valuable and Actionable Content in Growth Marketing Interview with Ross Simons from Flimp Communications
  • Lindsay Dowling
  • April 27, 2023

Optimizing Inbound Strategies: The Role of Valuable and Actionable Content in Growth Marketing | Interview with Ross Simons from Flimp Communications

Listen in to learn more about Ross's tips on driving engagement, creating actionable content, and building an inbound muscle.
Balancing Information & Simplicity Keeping Prospects Informed Without Overwhelming Them Interview with Cassie Layton from EV Connect
  • Lindsay Dowling
  • April 26, 2023

Balancing Information and Simplicity: Keeping Prospects Informed Without Overwhelming Them | Interview with Cassie Layton from EV Connect

Cassie dives into balancing information and simplicity; provide enough information to instill confidence without overwhelming prospects.
The Power of Partnerships and SEO in Driving Growth Interview with Diana Kamkina from measurable.energy
  • Lindsay Dowling
  • April 25, 2023

The Power of Partnerships and SEO in Driving Growth | Interview with Diana Kamkina from measurable.energy

The team is focused on developing partnerships with key players in the industries they serve, as well as leveraging referrals and SEO.
Shifting Your Marketing Strategy to Fuel Growth in the Digital Age Interview with Abbey Charles from Gun.io
  • Lindsay Dowling
  • April 24, 2023

Shifting Your Marketing Strategy to Fuel Growth in the Digital Age | Interview with Abbey Charles from Gun.io

Gun.io is shifting its marketing strategy to a more outbound effort to drive brand awareness and drive more active outreach.
From Zero to One The Playbook for Successful Growth Interview with Mark Lerner from Parative
  • Lindsay Dowling
  • April 21, 2023

From Zero to One: The Playbook for Successful Growth | Interview with Mark Lerner from Parative

Mark's playbook for successful growth consists of three main steps: Building awareness, creating demand, and driving adoption.
Building Relationships and Increasing Awareness in the Biogas Industry Interview with Andrea Cardenas from anessa
  • Lindsay Dowling
  • April 20, 2023

Building Relationships and Increasing Awareness in the Biogas Industry | Interview with Andrea Cardenas from anessa

By building relationships with end-users and decision-makers, along with their active participation in trade shows, anessa is increasing their reach.
Experimenting with Marketing Channels to Optimize the Customer Journey Interview with Dmytro Semonov from Sonovate
  • Lindsay Dowling
  • April 19, 2023

Experimenting with Marketing Channels to Optimize the Customer Journey | Interview with Dmytro Semonov from Sonovate

Dmytro emphasizes the importance of hitting every stage of the customer journey and experimenting with different marketing channels.
Leveraging Product and Partner Marketing to Drive Results Interview with Richard Carreon from Videon
  • Lindsay Dowling
  • April 18, 2023

Leveraging Product and Partner Marketing to Drive Results | Interview with Richard Carreon from Videon

Richard dives into their customer and partner ecosystem and how they divide their resources among different strategies like partner marketing.
Referral Revolution Unlocking the Power of Word-of-Mouth Marketing Interview with William Harris from Elumynt
  • Lindsay Dowling
  • April 17, 2023

Referral Revolution: Unlocking the Power of Word-of-Mouth Marketing | Interview with William Harris from Elumynt

Their word-of-mouth marketing combines evidence-based content and a foolproof website that successfully supports the entire user's journey.
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