In our increasingly eco-aware society, emphasizing the importance of sustainable marketing has become more critical than ever. Webmart is an award-winning marketing agency that creates unique, integrated campaigns whilst supporting our planet through charitable donations and green initiatives. Tom Maskill, Sales and Sustainability Director discusses their journey over the past 27 years, evolving from print-based services to providing integrated marketing campaigns with a focus on sustainability. He introduces their upcoming launch of ‘Eco Metrics’, a set of carbon calculation tools to measure the environmental impact of marketing campaigns and optimize them for sustainability. They discuss client acquisition methods, emphasizing word-of-mouth and their own marketing efforts. With a global presence that extends beyond the UK into the US and Europe, they’ve managed to establish themselves as leaders in sustainable marketing communications. As Webmart continues to expand, they’ve placed a strong focus on customer retention, leveraging word-of-mouth and a renewed emphasis on their own marketing efforts. Tom stresses the importance of a compelling website in converting visitors into clients and shares insights on aligning marketing objectives with cost-effective strategies. By fostering long-term relationships and addressing the pressing need for sustainable marketing, Webmart has positioned itself as a front-runner in a rapidly evolving industry.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.