There’s a habit of overcomplicating the way we talk about our businesses. We want to sound impressive and innovative, but we may just be clouding our true value. Helping companies identify what’s important and strip away the irrelevant is Napier Partnership Limited, a PR-led full-service marketing agency specializing in the B2B technology sector. Mike Maynard, owner discusses the company’s focus on accelerating prospects’ journey from awareness to opportunity in the tech sector. They effectively drive client acquisition through their website by focusing on content creation and multi-channel distribution. The team at Napier Partnership Limited create valuable content, including white papers, ebooks, videos, and blog articles, to engage their target audience of technical decision-makers in the B2B tech sector. By distributing this content through PR publications, social media, and their website, they maximize their reach and impact. Landing pages are leveraged for lead generation, capturing visitor information to nurture potential clients. Mike recognizes the need for personalization on their website as a key area for improvement, aiming to tailor the user experience and content to individual visitors’ needs.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.