We all secretly want an electric car. We see fellow humans driving around in style while doing something better for the environment. But, it seems we fear the charging element of electric vehicles. ‘I like driving long distances, how will it all work?’ The VP of Marketing at EV Connect, Cassie Layton tells us how. EV Connect simplifies the setup, management, and optimization of charging stations for electric vehicles (EVs) while offering quality customer service and guiding companies of all sizes in managing networks of chargers. Cassie helps us understand how they serve a variety of organizations such as utilities, multifamily properties, hotels, retail locations, and businesses that want to help their employees or customers charge their EVs. As many of the businesses they serve are in the early stages of learning about EV charging, SEO and their website plays a critical role in client acquisition and education. Their website is content-rich, guaranteeing prospects feel confident, educated, and supported. Cassie is eager to optimize the user experience further by ensuring prospects find the right information quickly and at the right time. Cassie dives into balancing information and simplicity, reminding us to strike the right balance between providing enough information to give confidence to our prospects without overwhelming them.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.