Introduction
We’re living in the age of optimization; as more and more industries digitize, streamline, and automate. Zuum App is on a mission to optimize logistics and streamline supply chains globally on one efficient, automated, and easy-to-use super platform. Anthony Petitte, Director of Marketing and Strategic Partnerships helps us understand how their platform connects shippers, brokers, and carriers in one ecosystem. Anthony dives into their inbound and outbound efforts with inbound traffic through its marketing team and outbound traffic through its sales team. The marketing team focuses on strategies to promote Zuum, including inbound marketing, newsletters, and more, while the sales team works with two departments: the digital freight marketplace and the software service brokerage model. Their website plays a crucial role in building brand awareness, with a focus on not just on ranking well on Google but also on building the brand and creating awareness. They want their target audience to know who they are, what they do, and what their mission, values, and culture are.
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