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Pathmonk | Web Assistant
  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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Captivating Customers and Maximizing Your Website’s Impact Interview with Scott Reis from Adoreboard
  • Lindsay Dowling
  • May 29, 2023

Captivating Customers and Maximizing Your Website’s Impact | Interview with Scott Reis from Adoreboard

The website plays a vital role in storytelling, highlighting differentiation from competitors, providing social proof, and captivating customers.
Converting Customers Through a Clear and Concise Website Interview with Steve Rowbotham from Navigator
  • Lindsay Dowling
  • May 26, 2023

Converting Customers Through a Clear and Concise Website | Interview with Steve Rowbotham from Navigator

Steve, Managing Director, emphasizes the importance of a clear and concise website that quickly communicates its services.
Streamlining the User Experience The Power of a Conversion-Focused Website Interview with Alex Persky-Stern from Waymark
  • Lindsay Dowling
  • May 25, 2023

Streamlining the User Experience: The Power of a Conversion-Focused Website | Interview with Alex Persky-Stern from Waymark

Waymark's conversion-focused website encourages visitors to try a demo; key to providing a streamlined experience and driving qualified leads.
The Importance of Storytelling and Customer-Focused Messaging Interview with Alex Howe from Funnel
  • Lindsay Dowling
  • May 22, 2023

The Importance of Storytelling and Customer-Focused Messaging | Interview with Alex Howe from Funnel

Alex, VP of Marketing, emphasizes the importance of storytelling, customer-focused messaging, and thinking outside the box in marketing.
The Power of Tailored Experiences Unleashing Personalization and Data Interview with Elizabeth Hagale from BlueTape
  • Lindsay Dowling
  • May 19, 2023

The Power of Tailored Experiences: Unleashing Personalization and Data | Interview with Elizabeth Hagale from BlueTape

Elizabeth says that they utilize personalization tools to create tailored experiences while leveraging data to inform their marketing strategies.
Maximizing Growth Through a User-Focused Website Experience Interview with Amy Moore from Develop
  • Lindsay Dowling
  • May 19, 2023

Maximizing Growth Through a User-Focused Website Experience | Interview with Amy Moore from Develop

Their website plays a crucial role in building brand awareness, with a focus on not just on ranking well on Google but also on building the brand.
Elevating Brand Awareness and Customer Education Through Your Website Interview with Anthony Petitte from Zuum App
  • Lindsay Dowling
  • May 17, 2023

Elevating Brand Awareness and Customer Education Through Your Website | Interview with Anthony Petitte from Zuum App

Their website plays a crucial role in building brand awareness, with a focus on not just on ranking well on Google but also on building the brand.
Turning Your Website into a Lead Generation Engine Interview with Ani Adzhemyan from Software Defined Automation
  • Lindsay Dowling
  • May 17, 2023

Turning Your Website into a Lead Generation Engine | Interview with Ani Adzhemyan from Software Defined Automation

With the need for consistent storytelling, thought leadership and content development they've turned their website into a lead generation engine.
Attracting and Engaging the Right Audience for Successful Buying Journeys Interview with Joe Peach from WhereIsMyTransport
  • Lindsay Dowling
  • May 16, 2023

Attracting and Engaging the Right Audience for Successful Buying Journeys | Interview with Joe Peach from WhereIsMyTransport

Joe Peach, Communications Director discusses their key goal; attracting and engaging the right audience to successfully support the buying journey.
rview with Jack Casady from YourStake
  • Lindsay Dowling
  • May 15, 2023

Importance of a Unified Website Experience in Acquiring New Customers | Interview with Jack Casady from YourStake

After creating a unified website experience with many different areas of entry and paths for customers to follow, they saw significant growth.
Optimizing The Website Experience for a Seamless Buying Journey Interview with Aditi Lala from Trackforce Valiant + TrackTik
  • Lindsay Dowling
  • May 12, 2023

Optimizing The Website Experience for a Seamless Buying Journey | Interview with Aditi Lala from Trackforce Valiant + TrackTik

The website is designed to create a seamless buying journey with dedicated pages for customer stories and solutions, and clear CTAs.
The Importance of Providing Relevant Information for the Buying Journey Stages Interview with Tyler Cottle from Eccovia
  • Lindsay Dowling
  • May 10, 2023

The Importance of Providing Relevant Information for the Buying Journey Stages | Interview with Tyler Cottle from Eccovia

Tyler Kuddle helps us understand how their website is seen as a crucial tool for providing relevant information to the different buying journey stages.
The Independent Buying Journey Catering to Self-Informed Buyers Interview with Shawn Malloy from Curebase
  • Lindsay Dowling
  • May 9, 2023

The Independent Buying Journey: Catering to Self-Informed Buyers | Interview with Shawn Malloy from Curebase

As they cater to self-informed buyers, the team has embraced SEO as a critical component to driving visibility and traffic to their website.
Supporting Prospects by Effectively Communicating Value & Complex Information Interview with Robert Maihofer from Sylver Consulting
  • Lindsay Dowling
  • May 8, 2023

Supporting Prospects by Effectively Communicating Value & Complex Information | Interview with Robert Maihofer from Sylver Consulting

Robert discusses the challenge of supporting prospects by effectively communicating value and complex information in a clear and concise manner.
Driving User Acquisition and Conversion with Performance Marketing Strategies Interview with John Redig from FactoryFix
  • Lindsay Dowling
  • May 5, 2023

Driving User Acquisition and Conversion with Performance Marketing Strategies | Interview with John Redig from FactoryFix

John, Sr. Marketing Manager, discusses their key user acquisition strategy and the important role of their website in driving conversions.
Building a Customer-Centric Product-Led Company with Inbound Strategies Interview with Salima Nadira from Airboxr
  • Lindsay Dowling
  • May 4, 2023

Building a Customer-Centric Product-Led Company with Inbound Strategies | Interview with Salima Nadira from Airboxr

As a customer-centric product-led company, Airboxr relies heavily on inbound marketing through optimized content creation.
Maximizing Conversion Simplifying Messaging and Highlighting Product Value Interview with Adam Coughlin from York IE
  • Lindsay Dowling
  • May 3, 2023

Maximizing Conversion: Simplifying Messaging and Highlighting Product Value | Interview with Adam Coughlin from York IE

Their website is an engine, maximizing conversions and ultimately offering and highlighting the key values of becoming a customer.
A Brand Refresh Journey Humanizing and Simplifying Messaging Interview with Jennifer Durishin from Prodigal
  • Lindsay Dowling
  • May 2, 2023

A Brand Refresh Journey: Humanizing and Simplifying Messaging | Interview with Jennifer Durishin from Prodigal

Their website is seen as valuable real estate and Prodigal is currently undergoing a brand refresh to simplify and humanize messaging.
Mastering the Buying Journey How to Optimize Your Website for Increased Conversions Interview with Fritz Lauer from Denim
  • Lindsay Dowling
  • April 28, 2023

Mastering the Buying Journey: How to Optimize Your Website for Increased Conversions | Interview with Fritz Lauer from Denim

Driving conversions on the Denim website includes making the value proposition clear and understanding the buying journey of the customer.
Leveraging Valuable Content and Website Optimization for a Successful Buying Journey Interview with Kelly Riedel from Rimsys
  • Lindsay Dowling
  • April 27, 2023

Leveraging Valuable Content and Website Optimization for a Successful Buying Journey | Interview with Kelly Riedel from Rimsys

Rimsys prioritize clarity, its value propositions, and they strive to provide valuable content to prospects at different stages of their journey.
Enhancing User Experience and Accelerating Time to Value in the Buying Journey Interview with Hannah Jelliman from Whereby
  • Lindsay Dowling
  • April 27, 2023

Enhancing User Experience and Accelerating Time to Value in the Buying Journey | Interview with Hannah Jelliman from Whereby

Hannah, Senior Marketing Manager reminds us that it’s important to get people into the product experience quickly to create quick time to value.
Revolutionizing Inclusive Hiring How a Website and Education Efforts Generate Leads Interview with Kayla Kerr from Applied
  • Lindsay Dowling
  • April 26, 2023

Revolutionizing Inclusive Hiring: How a Website and Education Efforts Generate Leads | Interview with Kayla Kerr from Applied

Applied's website plays a key role in how they generate leads, providing access to resources such as blog posts, webinars, guides, and checklists.
How Strong Call-to-Actions Drive Growth in the Energy Industry Buying Journey Interview with Elaine Kwok-Duncan from Peak Power
  • Lindsay Dowling
  • April 25, 2023

How Strong Call-to-Actions Drive Growth in the Energy Industry Buying Journey | Interview with Elaine Kwok-Duncan from Peak Power

Elaine, Sr Director of Marketing, emphasizes the importance of strong call-to-actions and understanding the way their audience buys to drive growth.
Maximizing the Customer Journey and User Experience Interview with Mike Jones from Ventrata
  • Lindsay Dowling
  • April 24, 2023

Maximizing the Customer Journey and User Experience | Interview with Mike Jones from Ventrata

Ventrata aims to improve user experience with a mobile-first design, fast pages, and data analytics to understand user behavior & preferences.
The Customer-Centric Journey How Listening to Your Audience Enhances the Customer Experience Interview with Anna Murphy from LiveSchool
  • Lindsay Dowling
  • April 21, 2023

The Customer-Centric Journey: How Listening to Your Audience Enhances the Customer Experience | Interview with Anna Murphy from LiveSchool

The website is an essential part of its customer-centric journey, with a focus on engaging visitors with content and a simple user experience.
The Role of a Website in Facilitating the Buying Journey Interview with Travis Franklin from QualityLogic
  • Lindsay Dowling
  • April 20, 2023

The Role of a Website in Facilitating the Buying Journey | Interview with Travis Franklin from QualityLogic

QualityLogic's website is vital in educating potential customers, establishing credibility and trust, and facilitating the buying journey.
  • Lindsay Dowling
  • April 19, 2023

The Owner Journey: Maximizing After-Sale Relationships | Interview with Ken Rapp from Blustream

CEO, Ken Rapp dives into how they focus on the owner journey rather than the buyer journey to engage and retain customers for life.
The Digital Buying Journey How to Drive Engagement and Conversion Interview with Morgan Beard from Occupier
  • Lindsay Dowling
  • April 18, 2023

The Digital Buying Journey: How to Drive Engagement and Conversion | Interview with Morgan Beard from Occupier

Morgan dives into the increase in inbound opportunity creation due to the increasingly digital buying journey and supporting that journey.
Unlocking Growth with an Information-Packed Website Interview with Kyra Nicole Ang-McKee from OneIMS
  • Lindsay Dowling
  • April 17, 2023

Unlocking Growth with an Information-Packed Website | Interview with Kyra Nicole Ang-McKee from OneIMS

The team at OneIMS showcases its credibility and value through an information-packed website; an essential resource for users.
Building a Global Marketing and Go-To-Market Strategy Interview with Patrick Weaver from Juice Analytics
  • Lindsay Dowling
  • April 14, 2023

Building a Global Marketing and Go-To-Market Strategy | Interview with Patrick Weaver from Juice Analytics

Despite coming from a small town, Patrick enjoys the challenge of building a global marketing and go-to-market strategy.
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