Insights Into Building Brand Reputation and Awareness for a Crowdfunding Platform | Interview with Kristen Sager from Indiegogo

Introduction

In your campaign to keep up with new trends and innovative technologies, you need platforms like Indiegogo, where early adopters and innovation seekers find lively, imaginative tech before it hits the mainstream. Kristen Sager, Chief Marketing Officer gives us more insight into the personas they target and how they reach this key audience. Kristen dives into their various client acquisition channels including paid ad loops, keyword brand search, Facebook advertising, content marketing, SEO, and share tools on campaign pages. With their strong brand reputation, clients find Indiegog through search, referrals from crowdfunding-focused advertising agencies, content marketing, inbound marketing, and customer list and legion loops. Keeping up with a changing environment, Indiegogo is actively exploring the future of third-party cookies, listen in to find out how they’re managing their paid ads and working on privacy consistency.