In your campaign to keep up with new trends and innovative technologies, you need platforms like Indiegogo, where early adopters and innovation seekers find lively, imaginative tech before it hits the mainstream. Kristen Sager, Chief Marketing Officer gives us more insight into the personas they target and how they reach this key audience. Kristen dives into their various client acquisition channels including paid ad loops, keyword brand search, Facebook advertising, content marketing, SEO, and share tools on campaign pages. With their strong brand reputation, clients find Indiegog through search, referrals from crowdfunding-focused advertising agencies, content marketing, inbound marketing, and customer list and legion loops. Keeping up with a changing environment, Indiegogo is actively exploring the future of third-party cookies, listen in to find out how they’re managing their paid ads and working on privacy consistency.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.