What Is Conversion Marketing and How Do You Actually Do It?
Table of contents: Very often, companies fixate on traffic rather than revenue. The assumption is simply that if they have a constant stream of visitors to the website, the revenue…
How Pathmonk helped SEO.com Achieve a +39% Lift in Qualified Sales Proposals
1 min Time to Live on Website + 1 % QUALIFIED SALES PROPOSALS SENT COMPANY: SEO.com is an Internet marketing firm that helps businesses both large and small harness the…
How to Measure Conversion Rate
Table of contents: Your website’s conversion rate is an extremely important metric that needs to be measured and tracked in order to gain important insights into your website’s performance. You…
How PPC Protect Used Pathmonk To Increase Demo Requests By +30%
1 min Time to Live + 1 % Demo Requests COMPANY: PPC Protect is here to shake up the click fraud protection & ad verification industry. They the built world’s…
Why CloudLead Switched From Drift Chat To Pathmonk To Book More Demos & Save Sales Rep Time
1 min Time to Live + 1 % LEADS COLLECTED – 1 % Time Spend on Chat COMPANY: Cloudlead is a US-based B2B data company with a vision to empower…
How Ordway (SaaS) Increased Inbound Demo Requests By +50%
1 min Time to Live + 1 % Demos Requests COMPANY: Ordway is a high-growth SaaS company based in Washington DC working on the world’s most effective billing and finance…
Saas demo or trial – How to think about your call to action? I Interview with Bobby Martin from Vertical IQ
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Bobby Martin’s is co-founder and CEO of Vertical IQ, a leading provider of industry research insight for banks,…
What is Lead Qualification & How It Helps Boost Website Conversions
Table of contents: One of the most important parts of running a business is finding people to buy your product or service. There are different avenues to find leads for…
How to Increase Conversion Rate in the E-Learning Market
Table of contents: E-learning – the process of studying subjects through mainly technological resources – has been on the rise for many years now. Educational institutions, home schoolers, corporate training…
Offering a product free trial, demo or both? I Interview with Bostjan Bregar from Loop
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Bostjan is passionate about his latest venture that helps businesses and entrepreneurs adopt high performance teamwork using disruptive…
How to shorten time from website visit to website lead I Interview with Karl Groves from Tenon
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Karl Gowens is the CEO of Tenon. Tenon aims to build the best accessibility testing tools on the…
How to increase demo bookings? | Interview with Sean Leonard from Active Demand
Marketing Solution On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In today’s episode, we are talking to Sean Leonard who is the CEO and co-founder of ActiveDEMAND.…
Small website changes to improve the site conversion rate I Interview with Staisey Divorsky from EnPlug
SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In today’s episode, we are speaking with Staisey Divorski who is the vice president of marketing in…
How to master website conversion optimisation I Interview Ben Swartz from MarcelDigital
SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction How to overcome your biases to increase website conversions? Ben is an expert in digital marketing and…
Building high-quality website traffic | Interview with Tomasz Pindel
SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In today’s episode, we focus on the qualification of website traffic and discuss all about it with…
Qualifying your website leads | Interview with Jeremy Almond
SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Today we are discussing all about website optimization with Jeremy Almond who is a co-founder of Paystand.…
Owning your website conversions | Interview with Alan Chapman
SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Who in your team is actually responsible for more conversions from your website? Is it really crystal clear…
How CBMA Implemented Pathmonk To Increase Qualified Leads By +61%
1 min Time to Live + 1 % Leads COMPANY: CB*MA was founded in 2007 by Academy Award award-winning hair and make-up designer, Christine Blundell, to share the experience and…
How to use Emotional Goal Optimisation to Increase Rankings & Conversions | Interview with Danny Richman
CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Too little traffic for A/B testing? So what to do now while everyone is telling you to…
How to increase revenue with your existing website traffic | Interview with Brian Massey
Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Every website has hidden money in it: sales or leads that go uncaptured because of mistakes…
Finding conversion killers on your site | Interview with Ivan Imhoff
CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction We met with Ivan Imhoff Global VP of Digital at Kaspersky. With over 20 years in online distribution…
Balancing SEO and Page Speed for more Sign ups | Interview with Darren A. Smith
SEO & Web Performance On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Darren’s team at Making Business Matter (MBM) delivers Soft Skills Training to the UK Grocery…
3 Ways to Win Clients on Mobile Without Redesigning your Website
Have you checked recently how much of your website traffic is coming from mobile devices? It might surprise you, but now more than half of the global web traffic comes…
4 Top Tips to increase Website Conversions (with the User Journey in mind)
Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. If your conversion rate is stuck at 2% or lower,…
Tips for copywriting that supports the user journey
There are not many skills that can help you to sell more courses as copywriting. Nearly all highly effective online sellers know this secret: More than their product, more than…