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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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4 Ways Usability Testing Can Level Up Your Website Views
  • Lindsay Dowling
  • November 22, 2022

4 Ways Usability Testing Can Level Up Your Website Views

Usability testing serves a grand purpose - to improve your target audience's user experience. Here are a few ways to level up your website views.
Align SEO & Content Marketing To Create Converting Buying Journeys Interview with Brittany Bronson from LinkGraph 1
  • Lindsay Dowling
  • October 5, 2022

Align SEO & Content Marketing To Create Converting Buying Journeys | Interview with Brittany Bronson from LinkGraph

Brittany Bronson, the Senior Content Strategist, dives into the critical role of content marketing and what it means to create converting content.
Why You Should Personalize and Deepen Your Customer Relationships Interview with Jennifer Crowley from eQuo
  • Lindsay Dowling
  • September 19, 2022

Why You Should Personalize and Deepen Your Customer Relationships | Interview with Jennifer Crowley from eQuo

Jennifer Crowley reminds us to personalize and deepen customer relationships in our efforts to better serve and understand our customers.
The Dos and Don'ts for Great Website Performance Interview with Scott Batchelor from XWP
  • Lindsay Dowling
  • September 9, 2022

The Dos and Don’ts for Great Website Performance | Interview with Scott Batchelor from XWP

As XWP focus on website performance for their customers, we were eager to learn more about their own website. Scott Batchelor gives us insight.
The Role of a Website in Driving & Executing Product-Led Growth Interview with Francisco Raio from Clustermarket
  • Lindsay Dowling
  • July 7, 2022

The Role of a Website in Driving & Executing Product-Led Growth | Interview with Francisco Raio from Clustermarket

Francisco joins us to dive into the scientist they serve, how they reach their audience, and their transition from sales-led to product-led growth.
Solving a Brand Crisis With Value-Based Messaging Interview with Steven Tripp from RedTeam
  • Lindsay Dowling
  • July 5, 2022

Solving a “Brand Crisis” With Value-Based Messaging | Interview with Steven Tripp from RedTeam

Steven transitioned towards value-based messaging. He gives our listeners insight into what it means to simplify and clarify messaging.
Shifting from a Product-Focused Website to a Value-Based Website Interview with Kalina Leopold from Lupl
  • Lindsay Dowling
  • July 4, 2022

Shifting from a Product-Focused Website to a Value-Based Website | Interview with Kalina Leopold from Lupl

Kalina, Senior Manager of Customer Success & Growth discusses her efforts to transition from a product-focused website to a value-based website.
Execution at Scale Industry-Leading Demand Strategy and Research Interview with Braeden Matson-Jones from Refine Labs
  • Lindsay Dowling
  • June 30, 2022

Execution at Scale: Industry-Leading Demand Strategy and Research | Interview with Braeden Matson-Jones from Refine Labs

Performance Marketing Manager, Braeden Matson-Jones deep dives into all things demand generation, attribution, and content marketing.
Key Steps To Rebrand Your Start-Up and Reach a Diverse Audience Interview with Martin O'Neill from Klipboard
  • Lindsay Dowling
  • June 28, 2022

Key Steps To Rebrand Your Start-Up and Reach a Diverse Audience | Interview with Martin O’Neill from Klipboard

A diverse audience creates challenges, so Martin dives into his efforts to rebrand, simplify messaging and optimize their content marketing strategy.
How a Conversational AI Platform Leverages Customer Advocacy for Growth Interview with Nathalie Nyamabo from Boost
  • Lindsay Dowling
  • June 24, 2022

How a Conversational AI Platform Leverages Customer Advocacy for Growth | Interview with Nathalie Nyamabo from Boost

Nathalie dives into her strategies with channel partners and how customer advocacy has shaped their growth marketing efforts.
Enhancing the Purchase Stage Customer Experience Interview with George Sens from Authvia
  • Lindsay Dowling
  • June 22, 2022

Enhancing the Purchase Stage Customer Experience | Interview with George Sens from Authvia

Advocating for the importance of the purchase stage of the buying journey is the VP of Sales and Marketing at Authvia, George Sens.
Customer Experience Marketing Top Strategies To Get It Right Interview with Nathan Henderson from BILT
  • Lindsay Dowling
  • June 20, 2022

Customer Experience Marketing: Top Strategies To Get It Right | Interview with Nathan Henderson from BILT

Tim offers listeners advice for crafting a persona-based buying journey and the critical role the website and messaging play in that journey.
Why You Should Craft a Persona-Based Buying Journey Interview with Tim Freestone from Kiteworks
  • Lindsay Dowling
  • June 16, 2022

Why You Should Craft a Persona-Based Buying Journey | Interview with Tim Freestone from Kiteworks

Tim offers listeners advice for crafting a persona-based buying journey and the critical role the website and messaging play in that journey.
The Role of NeuroScience in the Buyer's Journey Interview with Scott Brown from Immersion
  • Lindsay Dowling
  • June 14, 2022

The Role of NeuroScience in the Buyer’s Journey | Interview with Scott Brown from Immersion

Scott Brown helps us to see the value they offer marketing managers and brand leaders and the growing role of neuroscience in the buyer’s journey.
Challenges and Insights Into Increasing Conversions & Driving Revenue Interview with Elizabeth Halford from Rise8
  • Lindsay Dowling
  • June 11, 2022

Challenges and Insights Into Increasing Conversions & Driving Revenue | Interview with Elizabeth Halford from Rise8

Elizabeth Halford dives into their awareness-building efforts and how they have been met with the challenges of increasing conversions.
The Architecture of a Successful Mid-Funnel Conversion Goal Interview with Sandra Holland from Benbria
  • Lindsay Dowling
  • May 20, 2022

The Architecture of a Successful Mid-Funnel Conversion Goal | Interview with Sandra Holland from Benbria

Sandra offers us an insight into their multi-layered funnel and reminds us of the importance of a successful mid-funnel conversion goal.
The Role of Content Marketing in Customer Journeys and Awareness Growth Interview with Krista Place from Candidate
  • Lindsay Dowling
  • May 16, 2022

The Role of Content Marketing in Customer Journeys and Awareness Growth | Interview with Krista Place from Candidate

In their key growth phase, Krista is focused on driving brand awareness and looking to the future of personalized customer journeys.
What to Consider When Revamping Your B2B Website Interview with Ashlee Landes from Ecolane
  • Lindsay Dowling
  • April 6, 2022

What to Consider When Revamping Your B2B Website | Interview with Ashlee Landes from Ecolane

Currently going through the process of a B2B website revamp is Ecolane and Marketing Manager, Ashlee Landes joins us to dive into that process.
The Role of Experimentation & Measuring in Increasing Conversions Interview with Ulf Schwekendiek from Centered
  • Lindsay Dowling
  • March 28, 2022

The Role of Experimentation & Measuring in Increasing Conversions | Interview with Ulf Schwekendiek from Centered

Ulf dives into the value of the Centered app, how they are growing and how he experiments in order to continue increasing conversions.
The Role of Incrementality Measurement & Optimization in Increasing Conversions Interview with Lewis Rothkopf from Martin
  • Lindsay Dowling
  • March 18, 2022

The Role of Incrementality Measurement & Optimization in Increasing Conversions | Interview with Lewis Rothkopf from Martin

With the goal of helping marketers, the team at Martin uses incrementality measurement and optimization to help you increase conversions.
Turning a Visually Impressive Website into a Lead Generator Interview with Jack Ludlam from Canda
  • Lindsay Dowling
  • March 9, 2022

Turning a Visually Impressive Website into a Lead Generator | Interview with Jack Ludlam from Canda

Talent Brand & Marketing Manager, Jack Ludlam, dives into his perspective of the website and how he looks to turn their engaging website into a lead generator.
How to Execute a Successful and Converting Inbound Marketing Strategy Interview with Eilbhe Kennedy from Jambo
  • Lindsay Dowling
  • February 28, 2022

How to Execute a Successful and Converting Inbound Marketing Strategy | Interview with Eilbhe Kennedy from Jambo

Marketing and Communications Manager, Eilbhe, has worked to increase organic growth and support their audience through an inbound-marketing-machine website.
From Data Analyst to Growth Marketer The Recipe for Higher Website Conversions Interview with David Gonzalez-Cameron from ReturnLogic
  • Lindsay Dowling
  • February 21, 2022

From Data Analyst to Growth Marketer: The Recipe for Higher Website Conversions | Interview with David Gonzalez-Cameron from ReturnLogic

Product Marketing Manager, David Gonzalez, gives us an overview of key personas they target, how they target them, and his insights into higher website conversions.
Tailoring and Adapting the Website for Increased Conversions & User Experience Interview with Petra Kalnai from StaffCircle
  • Lindsay Dowling
  • February 11, 2022

Tailoring and Adapting the Website for Increased Conversions & User Experience | Interview with Petra Kalnai from StaffCircle

Petra gives us insights into increased conversions and heightening the user experience by adapting and optimizing their website to trends, and user needs.
How SEO and Conversion Rate Optimization Work Together Interview with Clive Campbell-Smith and Enrico Caballero from Cash Cow Marketing
  • Lindsay Dowling
  • February 11, 2022

How SEO and Conversion Rate Optimization Work Together | Interview with Clive Campbell-Smith and Enrico Caballero from Cash Cow Marketing

To avoid just achieving a vanity metric we have to ensure our SEO and Conversion Rate Optimization are working together successfully for ultimate growth.
How to Generate Leads & Drive Growth from Powerful Content Interview with Rory ffoulkes from Chetaru
  • Lindsay Dowling
  • February 4, 2022

How to Generate Leads & Drive Growth from Powerful Content | Interview with Rory ffoulkes from Chetaru

There is more demand for help on how to grow our online presence, generate awareness and drive growth. Here's how Chetaru helps businesses evolve.
Insights into Successful Lead Generation, Attribution and Conversions Interview with Michael Cooney from WhatConverts
  • Lindsay Dowling
  • January 20, 2022

Insights into Successful Lead Generation, Attribution and Conversions | Interview with Michael Cooney from WhatConverts

Michael, the Co-Founder, dives into why he founded this company and offers us honest insights into successful lead generation, attribution, and conversions.
Insights into Branding, Growth and Conversion Rate Optimization for Early-Stage Marketers Interview with Dan Quirk from ScaleMatters
  • Lindsay Dowling
  • December 18, 2021

Insights into Branding, Growth and Conversion Rate Optimization for Early-Stage Marketers | Interview with Dan Quirk from ScaleMatters

Dan Quirk, like us, is a lover of conversion rate optimization and he is eager to gain organic traffic to start supporting the buying journey of their start-up.
How the Ecommerce Industry will Adapt to the Cookie-less Future
  • Lindsay Dowling
  • December 11, 2021

How the Ecommerce Industry will Adapt to the Cookie-less Future | Interview with Morgan Spindler from Terez

We were eager to chat with Customer Lifecycle Marketing Manager, Morgan to gain her perspective on the cookie-less future and how she will adapt and connect.
Increasing Online Conversions with Tailored User Journeys Interview with Akhil Mittal from CodeJudge
  • Lindsay Dowling
  • December 8, 2021

Increasing Online Conversions with Tailored User Journeys | Interview with Akhil Mittal from CodeJudge

We loved to hear Akhil Mittal, CEO and cofounder dive into the varying personas and how they are increasing online conversions with tailored buying journeys.
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